articles tagged 'culture'

The importance of culture: why mergers don't always last

  • Voices
  • December 19, 2017
  • Colleen Ryan
The importance of culture: why mergers don't always last

In light of NZME and Fairfax's merger appeal being rejected by High Court after the Commerce Commission refused to approve the deal, we take a look at a piece by TRA's Collen Ryan about how love doesn't always last in mergers.

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Creating culture starts with listening

  • Voices
  • August 1, 2017
  • Dave Bowes
Creating culture starts with listening

Dave Bowes argues that culturally relevant brands tend to listen to their audiences before choosing an angle.

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Well spin my fidget, my Pokemon's gone

  • Voices
  • June 21, 2017
  • Michael Goldthorpe
Well spin my fidget, my Pokemon's gone

What colour is your Fidget Spinner? Can you stack and spin? Have you stepped up from standard to stainless steel? These are the big questions buzzing around primary school playgrounds right now. But what’s it all about? What is a Fidget Spinner? Why is it relevant in a marketing blog? And have we just forgotten about Pokèmon Go?

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Nocturnal cultural observations from the dance floor

  • Opinion
  • April 27, 2017
  • Vanisha Narsey
Nocturnal cultural observations from the dance floor

TRA consultant Vanisha Narsey shares her experiences of Auckland's nightlife to examine how we meet people, react to storytelling and why customer experiences matter.

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By the numbers: how the lives of advertising executives stack up next to regular Kiwis

  • Advertising
  • October 31, 2014
  • Jessy Edwards
By the numbers: how the lives of advertising executives stack up next to regular Kiwis

The advertising executive is a strange but predictable beast. It shares similarities with the average New Zealander, but is different in pertinent ways. While the advertising executive’s raison d'être is to know and understand the shopping, watching, working and lifestyle habits of the average New Zealander, it does not practise these habits itself. Latest statistics from Nielsen compare the lives of ad executives, or ‘adlanders’ to the lives of average New Zealanders, and unsurprisingly there is quite a divide.

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voices

In fine form at the marketing forum

  • Marketing
  • December 2, 2010
  • Vincent Heeringa
In fine form at the marketing forum

I got three main insights from this week’s Marketing Forum, an annual assembly of New Zealand’s top marketers. Hats off to the Marketing Association which once again pulled in 100-plus of our most senior marketers to compare notes, share war stories and drink modestly. Well mostly.

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Events boost Ak economy by $479m

  • Marketing
  • October 26, 2009
  • Auckland City Council
Events boost Ak economy by $479m

A unique evaluation of the economic contribution of events to the Auckland region has shown that they contributed at least $479 million of consumption to the Auckland economy in 2008. This equates to at least a $440 million contribution to Auckland’s GDP in 2008 and 7,227 full-time equivalent ...

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