Dave Bowes argues that culturally relevant brands tend to listen to their audiences before choosing an angle.
Marketing, advertising & media intelligence
What colour is your Fidget Spinner? Can you stack and spin? Have you stepped up from standard to stainless steel? These are the big questions buzzing around primary school playgrounds right now. But what’s it all about? What is a Fidget Spinner? Why is it relevant in a marketing blog? And have we just forgotten about Pokèmon Go?
TRA consultant Vanisha Narsey shares her experiences of Auckland's nightlife to examine how we meet people, react to storytelling and why customer experiences matter.
The advertising executive is a strange but predictable beast. It shares similarities with the average New Zealander, but is different in pertinent ways. While the advertising executive’s raison d'être is to know and understand the shopping, watching, working and lifestyle habits of the average New Zealander, it does not practise these habits itself. Latest statistics from Nielsen compare the lives of ad executives, or ‘adlanders’ to the lives of average New Zealanders, and unsurprisingly there is quite a divide.
I got three main insights from this week’s Marketing Forum, an annual assembly of New Zealand’s top marketers. Hats off to the Marketing Association which once again pulled in 100-plus of our most senior marketers to compare notes, share war stories and drink modestly. Well mostly.
A unique evaluation of the economic contribution of events to the Auckland region has shown that they contributed at least $479 million of consumption to the Auckland economy in 2008. This equates to at least a $440 million contribution to Auckland’s GDP in 2008 and 7,227 full-time equivalent ...