How hard is it to write a book, exactly? What about one that's about how to harness your best ideas? FCB Senior designer and author of the book Hunting the Killer Idea Nick McFarlane explains the highs and lows of the creative process of writing a book about creativity (creativity-ception). Plus: Win one of three copies of his book up for grabs - see below for how to enter.
Marketing, advertising & media intelligence
Last year the token Kiwi at Special Group did the campaign for our Axis Awards, revealing to us that we’d won “the most Cannes Lions per capita of any country in the world in 2010 - one Lion per 155,989 people. Sweden was second with one Lion per 202,173 residents. The ‘we invented advertising’ UK? A sorry 4th with one Lion per 849,886 people. The creative powerhouse of the USA? 8th buddy, 8th! with just one Lion per 2,287,003 people. Yesiree.” So, as another of the tiny handful of New Zealanders working in New Zealand advertising, I felt a sense of duty to follow in Tony Bradbourne’s footsteps when Patrick Collister, editor of Directory magazine and The Big Won Creative Rankings, sent me his 2011 data.
The Australasian Writers and Art Directors Association (AWARD) has put its call for entries out. And the collaborative campaign affectionately known as 'Ian' is equal parts strange and intriguing.