At a time when words like 'feminazi', 'man hater' and 'snowflake' are thrown around quite freely, Bridget Taylor thinks the gender debate is still worth having.
Marketing, advertising & media intelligence
Microsoft spruiks its Surface Book by letting creativity thrive and providing relief from the daily grind
Microsoft NZ is giving Kiwis the chance to bring their dreams to the surface in a new competition campaign, with the help of Y&R, in which one winner will receive a year’s salary to unleash their creativity.
This year, 25 April marks the centennial anniversary of the Anzac landings at Gallipoli, a poignant moment that to this day serves a reminder of the solidarity that holds the Antipodes together. Given the national interest driven by the event, TVNZ has planned a range of programming dedicated to the infamous moment in history. And in an effort to spread early awareness, the broadcaster has launched a campaign called 'Letters from our past … delivered to our future' tells the stories of soldiers who fought in the battle.
Digital is no longer the siloed side project that's only tapped into if there's enough budget left over. It's now an integral part of the comms strategy of most major brands, and its prominence is only becoming stronger as the online audience grows. To investigate the changing face of digital, StopPress has launched 'Rise of the machines', a new series in which we chat to few brains in the industry about how the channel is evolving. First up is DDB's digital creative director Haydn Kerr.
379 entries across 75 categories have made it through to the finals of the Axis Awards, with FCB leading the way on 54, followed by Colenso BBDO with 49 and DDB with 47. Special Group has 31 finalists and Saatchi & Saatchi rounded out the top five with 26 finalists.
Where do creative types find their inspiration? New research by Adobe shows it's increasingly in the online realm. PLUS: the creative skills deemed to be most in-demand in 2015.
A girl with telekinetic powers didn't end very well in Stephen King's novel Carrie, but DDB and the Sweet Shop has given this literary reference a more positive spin in a new spot for Sky, which depicts the young protagonist seemingly controlling the movement of a murmuration of starlings.
Live TV is challenging enough when filmed in a fully equipped studio. And as the Fair Go team illustrated last night, it's even more difficult when produced in the Spark Atrium with a live audience in attendance. Here's a rundown of how the event went.
Paul Catmur, the creative managing partner of Barnes, Catmur & Friends, shares his views on life, advertising and other annoyances, such as the unbundling of media.
Swedish car manufacturer Volvo has appointed Republik to its media and creative account, and this move will see the agency part ways with Peugeot after 10 years.
TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data
TVNZ-NZ Marketing Awards 2017: Whittaker’s Caitlin Attenburrow celebrates sweet Rookie Marketer success
TVNZ-NZ Marketing Awards 2017: How AA's Dougal Swift transformed a 'cardigan and slippers' brand to win Marketer of the Year
Earlier this week, the 2014 Global Effie Effectiveness Index results were released and, for the third time in a row, Colenso BBDO has been listed as one of the top 10 most effective agencies in the world. The results also came with good news for Barnes, Catmur and Friends, which finished fourth in the world among independent agencies and first in the Asia Pacific region.
With the emergence of channels such as Facebook, Twitter, Instagram and Snapchat, the role of the traditional media agency is being challenged, changing and by some predicted to crumble completely. ZenithOptimedia's business director Alex Lawson questions whether we still need a media agencies when everything can go out digitally and for free.
After a fairly controversial 2012, CAANZ and a bunch of senior ad folk engineered a few big changes to this year's Axis proceedings to make the awards, as Colenso BBDO's Nick Garrett said, a more collegial, more credible and more celebratory event that aimed to show the business community how influential creativity could be. And now CAANZ has announced some more changes to the programme for 2014.
A group of independent creatives have been invited to join The Selective, a newly launched service launched offering creative and marketing support to managers and agencies.
Looking for that special something for the ad man/woman that has everything? Then you can't go past Creative Miscellaneous Materials, a website that offers a vast array of remarkable products to help those working in the persuasive arts.