articles tagged 'creative'

Gender. What’s the issue?

  • Voices
  • March 15, 2017
Gender. What’s the issue?

At a time when words like 'feminazi', 'man hater' and 'snowflake' are thrown around quite freely, Bridget Taylor thinks the gender debate is still worth having.

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TVNZ traces historic letters to modern ancestors to tell Anzac stories

  • Advertising
  • April 9, 2015
  • Damien Venuto
TVNZ traces historic letters to modern ancestors to tell Anzac stories

This year, 25 April marks the centennial anniversary of the Anzac landings at Gallipoli, a poignant moment that to this day serves a reminder of the solidarity that holds the Antipodes together. Given the national interest driven by the event, TVNZ has planned a range of programming dedicated to the infamous moment in history. And in an effort to spread early awareness, the broadcaster has launched a campaign called 'Letters from our past … delivered to our future' tells the stories of soldiers who fought in the battle.

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The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Rise of the machines: Haydn Kerr on being a creative in a digital world

  • Didge
  • February 26, 2015
  • StopPress Team
Rise of the machines: Haydn Kerr on being a creative in a digital world

Digital is no longer the siloed side project that's only tapped into if there's enough budget left over. It's now an integral part of the comms strategy of most major brands, and its prominence is only becoming stronger as the online audience grows. To investigate the changing face of digital, StopPress has launched 'Rise of the machines', a new series in which we chat to few brains in the industry about how the channel is evolving. First up is DDB's digital creative director Haydn Kerr.

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Axis 2015: FCB, Colenso BBDO and DDB on top at finalist stage

  • Advertising
  • February 20, 2015
  • StopPress Team
Axis 2015: FCB, Colenso BBDO and DDB on top at finalist stage

379 entries across 75 categories have made it through to the finals of the Axis Awards, with FCB leading the way on 54, followed by Colenso BBDO with 49 and DDB with 47. Special Group has 31 finalists and Saatchi & Saatchi rounded out the top five with 26 finalists.

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voices

A murmuration in her hands: Sky teases its revamped on-demand offering

  • Advertising
  • December 16, 2014
  • StopPress Team
A murmuration in her hands: Sky teases its revamped on-demand offering

A girl with telekinetic powers didn't end very well in Stephen King's novel Carrie, but DDB and the Sweet Shop has given this literary reference a more positive spin in a new spot for Sky, which depicts the young protagonist seemingly controlling the movement of a murmuration of starlings.

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Volvo hands its keys to Republik

  • Advertising
  • July 15, 2014
  • StopPress Team
Volvo hands its keys to Republik

Swedish car manufacturer Volvo has appointed Republik to its media and creative account, and this move will see the agency part ways with Peugeot after 10 years.

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Colenso and Barnes, Catmur and Friends lead Kiwi charge in the Global Effie Effectiveness Index

  • Awards
  • June 26, 2014
  • Damien Venuto
Colenso and Barnes, Catmur and Friends lead Kiwi charge in the Global Effie Effectiveness Index

Earlier this week, the 2014 Global Effie Effectiveness Index results were released and, for the third time in a row, Colenso BBDO has been listed as one of the top 10 most effective agencies in the world. The results also came with good news for Barnes, Catmur and Friends, which finished fourth in the world among independent agencies and first in the Asia Pacific region.

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Are these the end times of the traditional media agency?

  • Media
  • June 25, 2014
  • Alex Lawson
Are these the end times of the traditional media agency?

With the emergence of channels such as Facebook, Twitter, Instagram and Snapchat, the role of the traditional media agency is being challenged, changing and by some predicted to crumble completely. ZenithOptimedia's business director Alex Lawson questions whether we still need a media agencies when everything can go out digitally and for free.

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We wish you a merry Axis: CAANZ keeps the changes rolling with new dates and categories

  • Advertising
  • October 15, 2013
  • StopPress Team
We wish you a merry Axis: CAANZ keeps the changes rolling with new dates and categories

After a fairly controversial 2012, CAANZ and a bunch of senior ad folk engineered a few big changes to this year's Axis proceedings to make the awards, as Colenso BBDO's Nick Garrett said, a more collegial, more credible and more celebratory event that aimed to show the business community how influential creativity could be. And now CAANZ has announced some more changes to the programme for 2014.

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The gift of/for creativity

  • PopPress
  • August 12, 2013
  • StopPress Team
The gift of/for creativity

Looking for that special something for the ad man/woman that has everything? Then you can't go past Creative Miscellaneous Materials, a website that offers a vast array of remarkable products to help those working in the persuasive arts.

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