Last night New Zealand’s TV talent celebrated the technical nouse of local producers at the New Zealand Television Craft Awards, and it was Lippy Pictures’ Jean that owned the night as it claimed eight of the 10 craft awards. PLUS: the finalists of the New Zealand Television Awards have been announced.
Technology is not king in advertising and design. Craft is. And Ignacio Oreamuno, the executive director of the Art Directors Club, think it’s time for the industry to go back to its roots and make communications beautiful again.
Back in the day, as a young lad living with a flat full of horrible men in Dunedin, we (mostly jokingly) discussed the idea of investing in a flat sheep because it was such a versatile animal, providing warmth, a footstool, lawnmowing services, fertiliser, ‘comfort’ (for the Southlanders) and, eventually, food. And Cavalier Bremworth is equally fond of the humble sheep’s versatility, because they’ve launched a new campaign to remind Kiwis that wool is the best choice for carpet as it has already passed the toughest tests when it was on the beast’s back.
After some big account wins last year, DraftFCB has gone on a bit of hiring spree to keep up, signing on Nick Smith as the head of craft, Steve McCabe as senior writer, Roslyn Koskela as the new HR manager, and four other humans for account service, media planning and creative.
So I’m 32, I’ve been an advertising creative for almost a decade and I’m beginning to feel old. Worse still, I’m running scared. It’s the ‘kids these days’. Seems like they can do anything.