In 2016 Countdown embarked on a redesign of its home brand products and along for the ride has been Brandhub, which has been responsible for the supermarket's Fresh offering. StopPress talks to Karla Douglas, Brandhub's managing director and account director, about the process of establishing a new look, and how Australian and New Zealand customers differ.
Marketing, advertising & media intelligence
After 20 years with Ogilvy & Mather, Countdown is taking a new creative direction with the appointment of Y&R NZ as its lead brand agency and Wellcom Group as the partner responsible for day-to-day advertising production.
Industry happenings at MediaWorks, TVNZ, Countdown, Lassoo Media and Motion Sickness.
Last night, the best of New Zealand’s PR practitioners were recognised at the PRINZ Awards Gala Dinner where Campbell Squared Communications and Resolve Communications shared the Supreme Award for work that's had a positive impact on their respective communities.
The commercial spirit was strong this Mother's Day, with New World, Countdown, Air New Zealand and a few others giving a nod to the matriarchs of the nation.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Round of applause to Sleepyhead, Countdown, TVNZ and Air New Zealand.
AA Smartfuel and Countdown are each celebrating the supermarket's joining of the AA Smartfuel programme with new TVCs that take different approaches to the partnership.
Building loyalty: New World takes its programme nationwide while Countdown and AA Smartfuel join forces
Loyalty programmes are the latest brand experience to feel some disruption as brands collaborate or diversify. Elly Strang takes a look New World's roll out of a nationwide clubcard, and Countdown and AA Smartfuel's joint loyalty scheme.
This week Meridian, High Performance New Zealand, Powerade and Countdown all deserve a pat on the back.
A digitally-led approach: Little Giant's Mark Hurley on bringing digital, strategy and creativity together
The collectables fad has over the last few years taking hold of the nation, with retailers and petrol stations drawing in the masses with their miniature marvels. And while by all rational measures the craze should've run its course by now, Countdown is squeezing the lemon for all its worth by launching yet another round of collectables.
A supermarket may not be the first kind of business you think of when talking innovation and technological advancements but this week, Countdown is celebrating 20 years of online shopping and a new partnership with Samsung. We take a trip down memory lane to see how the floppy disk and dial-up-internet-run programme has been replaced by computers, tablets, smartphones and now smart refrigerators.
This last Sunday again marked a day of breakfast in bed, being taken out for a meal or watching kids take over all the chores. It also again served as another excuse for marketers to inundate us with their Mother's Day-themed advertising. We look at some of the most creative efforts that popped up this year.
Countdown set to wave goodbye to Homebrand, Select and Signature Range as it revamps its in-house products
Today Countdown announced it’s rolling out a refresh of its own brand range, as well as introducing a new category to its line up, expecting the massive task to take about two years, with the first hint of the change to be visible on supermarket shelves in May.