News
Channel planning disrobed
There’s plenty of ambiguity going around when it comes to channel planning. So the time is right to shed some light on what it is – and, equally, what it isn’t.
Browsing: consumer behaviour
News
Kiwi consumers: a retrospective
The Newspaper Advertising Bureau’s ‘The Kiwi Consumer’ retail report for November 2009 shows how much consumer behaviour has changed since 2001 and how it has impacted on the retail and advertising sectors. And it makes for some rather interesting reading.
Opinion
Good and bad behavioural targeting
Would you like to know when your web-browsing activity is being tracked? Behavioural targeting is an important tool for advertisers, but consumers must be protected too. The US Federal Trade Commission’s four principles of BT are a good starting point for best practices in NZ.
Read all about it …
News
Tough times call for special treats
The Media Counsel reports on Mintel’s analysis of global consumer behaviour. We may be trading down and keeping it simple, but some luxury goods we can’t live without.
Consumer-Counsel-Global-Trends
Awards
Free digital seminar: first in, first served
How’s your digital fitness? Are you struggling with sit-ups when you could be burning fat and reinventing yourself on a super-duper cross trainer? Digital marketing is here to stay and it’s about time you learnt all the tools to create a brand presence on the web that lasts …