articles tagged 'Colmar Brunton'

McDonald's scoops February Ad Impact Award

  • Advertising
  • March 22, 2017
  • StopPress Team
McDonald's scoops February Ad Impact Award

Another month, another round of TVCs hitting our screens and after feedback from New Zealanders, Colmar Brunton has crowned McDonald's ‘Middle Seat’ spot by DDB the February Ad Impact Award winner.

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Sharing the glory: New World and Bay Audiology take home September Ad Impact Awards

  • Advertising
  • October 28, 2016
  • StopPress Team
Sharing the glory: New World and Bay Audiology take home September Ad Impact Awards

September proved to be the month of storytelling, with many high quality adverts on our screens and Colmar Brunton finding the New Zealand public unable to pick a favourite out of New World’s ‘Little Garden’ and Bay Audiology’s ‘Hearing check’. In the end, the consumer research firm succumbed and gave both adverts September Ad Impact Awards.

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Data dump: Facebook by the numbers

  • Media
  • July 26, 2016
  • StopPress Team
Data dump: Facebook by the numbers

New research from Colmar Brunton has probed New Zealand's social media habits to find that while Facebook is no longer the latest thing, and may be considered less cool that the likes of SnapChat and Instagram, it remains the most popular social media platform and the most likely to be addictive to Kiwis.

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Cuteness takes out June Ad Impact Award

  • Advertising
  • July 25, 2016
  • StopPress Team
Cuteness takes out June Ad Impact Award

Another month, another round of ads competing for the audience's attention. While Colmar Brunton said June provided a great variety, it was Kiwibank that took out top spot for its 'First Savers' TVC, which was created by Assignment Group.

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Bauer Beyond the Page
Bauer Beyond the Page
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The Indies
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Z Energy and its staff are all smiles, winning the March Ad Impact Award

  • Advertising
  • April 26, 2016
  • StopPress Team
Z Energy and its staff are all smiles, winning the March Ad Impact Award

We often say a true friend is one who will point out potentially embarrassing situations, like clothing malfunctions, but what about a service station? Z Energy has taken out Colmar Brunton's March Ad Impact Award for its ‘Small things mean more’ spot about the importance of service and customer experience, highlighting how the staff can make everything easier for customers.

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Why marketers need to tap into the huge purchasing power of over-45s

  • Advertising
  • March 17, 2016
  • StopPress Team
Why marketers need to tap into the huge purchasing power of over-45s

Lately there has been some criticism of the 25-54 demographic, which for the last few decades has become the most important to advertisers looking to purchase slots on television. Things are changing, however, and News Works has just released information supporting this, revealing the over-45s segment represents a $23.5 billion spend opportunity.

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