Browsing: Colenso

News
Spikes Asia 2015: DDB and Colenso clean up at the awards
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For a small country New Zealand fared well at the Spikes Asia awards held late last week, winning Spikes in most categories, with DDB bringing home two Grand Prix awards and Colenso BBDO bringing home one, as well as winning ‘Agency of the Year’. Here’s a rundown of the NZ wins.

News
Times they are a changin’: LGBT-inclusive advertising and its value for marketers
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Advertising can be a bit like a mirror, or perhaps more like the Mirror of Erised (cue cheesy reference) from Harry Potter where an idealised version of ourselves is reflected back at us. When targeted well it can be so pervasive that we come to think of advertising scenarios as being normal “Of course I should be wearing those shoes”, “Clearly I need that marble bench top in my kitchen”. Advertisers try to reflect our relationships too, marketing to couples and families. But wouldn’t it be strange to see advertising bypass us, for us to see ads embodying relationships or representations of people that don’t reflect our reality. For the reported 10 to 15 percent of New Zealanders that make up our LGBT community, it has been like this for a long time. But things are changing, the world is slowly but surely progressing, and so is the advertising world along with it. Here are a few examples of advertising that includes this community, and why it would be of interest for advertisers to continue doing so, particularly in light of gay marriage increasingly becoming legalised in more countries.

News
FCB, Colenso BBDO and Barnes Catmur star in international Effies Index, DDB third in APAC Effies
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The Effies Worldwide Index was released last week and, after tallying up the points earned through finalists and winners in the local Effie awards shows, FCB New Zealand and Colenso BBDO were ranked fifth and eighth respectively in the individual agency rankings, with Barnes Catmur fifth in the independent agency rankings. PLUS: all the Kiwi wins from the Asia Pacific Effies.

News
V Energy gives thousands of fans superhero moments at Armageddon
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With the rise social media, the way marketers think about experiential marketing has changed. Not long ago, the term experiential was used as a synonym for on-site promotion and often annoyingly manifested itself as a brand lurking about a car park, shopping aisle or public venue. The fact that consumers can now publish their responses instantly to massive audiences means that brands need to be more strategic about how they incorporate experiential marketing. The experience that they offer needs to be something worth talking about. So, as part of its sponsorship partnership with the Armageddon event, V Energy brought in Colenso BBDO and Beryl to create an experience that fans would be willing to share.

News
Finding our voice: the rediscovery of BNZ’s ‘Who Are We’ campaign
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These days the idea of New Zealandness is a dime a dozen in advertising. But it certainly wasn’t always that way, with British accents and values typically being favoured in the nation’s early television advertising. ​Colenso’s ‘Who are we’ campaign for BNZ in 1990 is widely regarded as one of the first to “consciously reflect a distinctive New Zealand identity”. And for the first time that full series is available to view online.

Opinion
Tall tales: Hazel Phillips on charting the history of Kiwi advertising
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A host of advertising luminaries—and plenty of non-advertising non-luminaries—ventured to AUT’s beautiful new building on Monday night to celebrate the launch of Idealog editor Hazel Phillips’ new book Sell: Tall tales from the legends of New Zealand Advertising. Here she is on how it all came about, what’s changed over the years and, of course, where you can buy it.

News
Colenso gets charitable with St John
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Colenso BBDO has earned a reputation for its cause-related communications, from its multi-award winning Doggelganger campaign for Pedigree to the brilliant Trial by Timeline for Amnesty International. And now it’s aiming to help St John, New Zealand’s primary frontline medical response organisation and the main provider of ambulance services. It takes over from Work Communications.

News
Tip Top and Colenso deliver a dose of the feelgoods with launch of new brand platform
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There are a few things you can expect from a New Zealand summer: torrential rain, sunburnt tops of the feet and sausage and booze-related weight gain. You can also expect a campaign from Tip Top, but this year’s effort is a bit different—and more logistically challenging—than normal, because it’s launched a big new brand platform and is “on a mission to make New Zealand Feel Tip Top this summer, one ice cream at a time”.

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