articles tagged 'Colenso BBDO'

Duke marks one year with live branded sport event

  • Media
  • March 23, 2017
  • StopPress Team
Duke marks one year with live branded sport event

When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.

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Clemenger Group melds Auckland arms of Touchcast and Proximity into Colenso BBDO

  • Advertising
  • December 13, 2016
  • StopPress Team
Clemenger Group melds Auckland arms of Touchcast and Proximity into Colenso BBDO
(Touchcast leadership team: Dean Pomfrett, Andrew Hawley, Jacqui Copas and Steve Poutney)

Clemenger Group chief executive Jim Moser this week confirmed the consolidation of the Auckland-based teams at Proximity and Touchcast under the Colenso BBDO brand. So what does this mean for the Wellington arm of Touchcast? And is there still room for digital specialists in an integrated world?

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BNZ embraces etymology to make a point about mortgages

  • Advertising
  • November 15, 2016
  • StopPress Team
BNZ embraces etymology to make a point about mortgages

When creating a marketing campaign, 'death' and 'pledge' are typically words to avoid, unless you want your customers to think you are locking them into something sinister. But BNZ and Colenso BBDO have purposefully pulled these unused words out of the hat to create a new meaning for mortgages across a technical campaign.

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