When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.
Marketing, advertising & media intelligence
A round of applause to Headfirst, Pedigree and G-Shock New Zealand.
Empty nest syndrome is not a matter to take lightly and Pedigree and Colenso BBDO are hoping to provide a solution, with an initiative to rehome the thousands of dogs from around New Zealand that have been rescued from abuse and neglect.
From the page to the screen and everywhere inbetween: how magazines are morphing into many-tentacled consumer brands
Anchor and Colenso BBDO have released the next series of videos in the ‘Go Strong’ campaign, this time turning to slam poetry to highlight the benefits of milk and the strength it gives us.
CAANZ has released the finalists for the upcoming Axis Awards, and it's shaping up to be Colenso BBDO’s night as it makes the list 94 times, followed by FCB Advertising and DDB Group both with 43 entries and Ogilvy & Mather behind with 42.
New Zealand Direct Marketing Awards: JustOne, Colenso BBDO, Chemistry Interaction and FCB lead the finalist pack
With the finalists announced today, this year's edition of the Direct Marketing Awards will again see the nation's agencies slog it out on awards night for metal.
Clemenger Group chief executive Jim Moser this week confirmed the consolidation of the Auckland-based teams at Proximity and Touchcast under the Colenso BBDO brand. So what does this mean for the Wellington arm of Touchcast? And is there still room for digital specialists in an integrated world?
New Zealand agencies had a lot to celebrate in Singapore overnight as Colenso BBDO, OMD and DDB won gold in the agency categories at the Campaign Asia Pacific Agency of the Year Awards.
StopPress understands BNZ has ended its retainer agreement with Colenso BBDO. This does not impact the agency's standing as the lead creative agency on the account, but other agencies are hoping it will eventually. PLUS: BNZ still on a hunt for a replacement for Craig Herbison.
The Apple vs Android debate has hit the banks, as BNZ rolls out Android Pay with Krunch and Colenso BBDO in the wake of ANZ’s Apple Pay.
Industry happenings at Colenso BBDO, Frucor and Datalicious.
From computer to carpentry: how Freddie Coltart is putting his agency skills to the test with Kubb Brothers
Branching out from his day job, Colenso BBDO senior creative Freddie Coltart is channeling his inner artisan with his two brothers to bring the Swedish outdoor game Kubb to New Zealand. We chat to him about how Kubb Brothers came to be and how his agency experience has helped him build his own brand.
When creating a marketing campaign, 'death' and 'pledge' are typically words to avoid, unless you want your customers to think you are locking them into something sinister. But BNZ and Colenso BBDO have purposefully pulled these unused words out of the hat to create a new meaning for mortgages across a technical campaign.
Fresh-up, Colenso BBDO and OMD are calling on real mates with real rivalry to take each other on in a ‘Beat Your Mate, Smash Your Thirst’ campaign, set to be broadcast on TV through a partnership with TVNZ.