Last night, Auckland's Langham Hotel was taken over by advertising and marketing folk eager to celebrate the country’s most effective marketing campaigns at the 2017 NZ Effie Awards. Near 200 entries had been whittled down to 100 finalists before the best of the best were invited to the stage to bask in bronze, silver and gold. Here's the low down of who won what.
Marketing, advertising & media intelligence
With a live feed coming from a historic house known for spooky sightings, M&M's is stuffing your candy full of ghosts for Halloween in a campaign via Colenso BBDO.
This week Woodstock, Vodafone and AMI get creative to announce a shift in direction.
AMI is kickin' it ol' school with rollerskates and hip-hop music to show off its commitment to making New Zealand a safer place in a new campaign via Colenso BBDO.
The endeavor to get the ultimate selfie has taken people to some dangerous places. However, few instances have proved as difficult as taking a selfie with a dog. Our furry friends love to wriggle and squirm away from the camera but now, Pedigree and Colenso BBDO have found a solution with SelfieStix.
BNZ has launched its first major brand campaign in some time.
Spark, Vodafone, Kiwibank, Banqer and Arnott's show us how it's done.
Spark has launched a bold new brand platform via Colenso BBDO that demonstrates size doesn't matter when it comes to victories.
TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data
StopPress understands that 99 will serve as lead agency on the project, supported by Colenso BBDO and OMD.
Colenso BBDO has appointed Beth O’Brien and Thomas Darlow as creative group heads at the agency.
Ever since news broke that Many Minds had won a weighty chunk of project work for V Energy, the industry has been curious as to what the creative shop would deliver. After two months, the wait has finally ended with the release of Many Minds’ first work for the client. But things haven't exactly gone according to plan.
Shine has added an energy client to its ledger with the win of the Genesis Energy account.
As Cannes wrapped up over the weekend, local agencies Colenso BBDO, DDB and Y&R pulled in their final Lions across the Creative Effectiveness, Integrated, Film and Radio categories.