The pre-Christmas and summer-themed campaigns meant Colmar Brunton was spoiled for choice when determining the winner of the Ad Impact Award for November but above all, it was Farmers’ ‘Secret Santa’ by FCB that stood out.
Last night, Auckland's Langham Hotel was taken over by advertising and marketing folk eager to celebrate the country’s most effective marketing campaigns at the 2017 NZ Effie Awards. Near 200 entries had been whittled down to 100 finalists before the best of the best were invited to the stage to bask in bronze, silver and gold. Here's the low down of who won what.
The endeavor to get the ultimate selfie has taken people to some dangerous places. However, few instances have proved as difficult as taking a selfie with a dog. Our furry friends love to wriggle and squirm away from the camera but now, Pedigree and Colenso BBDO have found a solution with SelfieStix.