Samsung New Zealand and Colenso used the recently reported “black cats aren’t adopted because they look bad in photos” story to create a social campaign with renowned animal photographer Rachael Hale McKenna. The campaign created a solution for cat photographers, whilst at the same time highlighting features of their latest smartphone, the Samsung GS5.
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Frucor is continuing the shenanigans of the Give it a V campaign, choosing the crowd-sourced suggestion of “Give Darts a V” 24 hours ago which led to the idea of skydiving with giant darts today.
As part of the ‘History Will Be Made’ campaign in the lead up to the Commonwealth Games, Sky TV and DDB have fully customised a container to house an actual running track where punters can measure themselves against past glories.
Following a fairly good showing from the Kiwi agencies in the last batch of AWARD finalists, only Colenso BBDO, DDB, TBWA\, Clemenger BBDO and Tourism New Zealand made the cut in the film and video categories. Behold the finalists.
Further shortlists have been announced for the Design Lions and Cyber Lions categories, with spokesperson and Professor of Listology at Cannes University, Dr Jean Luc Baguette saying the announcement of the contenders has significantly reduced the danger of passers-by being crushed by debris falling from the shortlist mountain. Helping minimise the peril to the general public are Alt Group and Colenso BBDO, both shortlisted for Design Lions. Colenso was shortlisted twice in the Cyber Category, with TBWA\Tequila\Digital\Shift and Tribal DDB receiving single nods.