Coca-Cola’s new campaign by Ogilvy & Mather NZ is, like some of its recent international efforts, less about fizzy brown liquid making people happy and more about people making people happy, with its ‘Make Someone Happy’ campaign featuring a guy who installs swings around the place for anyone to use, and a girl who chalks up hopscotch drawings on the pavement.
On 17 November, Saatchi & Saatchi NZ and Coca Cola Amatil (NZ) launched Pump’s ‘grab life by the bottle’ TVC, which showcased a host of Kiwis having a good time with a Pump bottle in hand. PLUS: read how adventurous Kiwis can send in entries to become part of the next commercial.
As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards, we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. First up, ex-New Zealand Lotteries head of marketing and now Coca-Cola general manager of marketing, Wendy Rayner.
New Zealand’s Got Talent launched with plenty of fanfare and massive ratings back in September, and, with Marlborough teenager Clara van Wel announced as the winner last night, it finished on a high note as well, cementing its place as the most watched show of 2012 and the biggest show of the past ten years.
