articles tagged 'Coca-cola'

Opening a Coke becomes a two-person job

  • PopPress
  • May 30, 2014
  • StopPress Team
Opening a Coke becomes a two-person job

In the past few years, the innovative marking teams behind Coca-Cola's campaigns throughout the world have put our names on cans, created bottle-powered arcade games and taken a cheer-collecting bus across Argentina. And this inventive trend now continues with Bogota-based Leo Burnett's introduction of the friendly twist bottle, which features a unique lid that can only be opened when paired with another.

Read more

Who needs professional actors?

  • PopPress
  • May 21, 2014
  • StopPress Team
Who needs professional actors?

Rather than commissioning a group of actors to over-emphasise the refreshing sensation of sipping on a Coke, Wieden + Kennedy instead compiled a montage of regular people giving their best "ahhhhs" after a gulp of the sugary drink.

Read more

Cage fighting: tensions bubble over in South African soda stoush

  • Fizzy Fit
  • June 21, 2012
  • StopPress Team
Cage fighting: tensions bubble over in South African soda stoush

Last year, we wrote a story about SodaStream’s The Cage, a global PR campaign that aimed to draw attention to the effects of packaged soft drinks on the environment. But the campaign has earned the ire of one of its targets, Coca-Cola, with the South African outpost issuing a cease and desist letter to SodaStream demanding its bottles be removed from The Cage at the Johannesburg airport because it claims to own the used bottles.

Read more

NZRU keeps five of its sponsors on-side, but big global partners still proving elusive

  • Marketing
  • May 29, 2012
  • StopPress Team
NZRU keeps five of its sponsors on-side, but big global partners still proving elusive

The NZRU will no doubt be hoping the All Blacks' Rugby World Cup win might put a bit more lead in its commercial pencil to help get through a fairly difficult time for the national sport. And it's managed to retain five of the team's major sponsors, with Coca-Cola, Unilever, Sanitarium, Barkers and Bvlgari re-signing as All Blacks sponsors for undisclosed sums.

Read more

Spotify kicks off in Kiwiland

  • Digital
  • May 22, 2012
  • StopPress Team
Spotify kicks off in Kiwiland

Many have been anxiously awaiting the announcement, and it has cometh: digital streaming service Spotify is officially available in New Zealand and Australia, opening up its catalogue of more than 16 million tracks and bringing Spotify's availability to a grand total of 15 countries. So what's the deal? And why are brands like Coca-Cola getting involved? 

Read more

The taste of science: Sonny Bill signs up as Coca-Cola mascot, spruiks new energy drink

  • Advertising
  • January 18, 2012
  • StopPress Team
The taste of science: Sonny Bill signs up as Coca-Cola mascot, spruiks new energy drink

Just before the RWC began, Sonny Bill Williams' management kicked up a bit of a stink when the NZRU decreed that he wasn't allowed to sign a sponsorship deal with a drinks company considered to be a rival to official All Blacks sponsor Coca-Cola. It turned out he should have been thankful for the denial, because the interested suitor, South Pacific Beverages, used actor Ben Barrington to front one of the biggest turkeys of the year for its Pure Energy brand and Coca-Cola then decided to sign up the man mountain themselves (for an undisclosed sum, of course) as an official ambassador to help launch its new fizzy 300ml Powerade Fuel+, which aims to snatch a share of the energy drink market.

Read more

Out-of-home, technology and pavement pounding collide in The Powerade Challenge

  • Advertising
  • June 30, 2011
  • Ben Fahy
Out-of-home, technology and pavement pounding collide in The Powerade Challenge

For years, brands have created ads and placed them in appropriate media in the hope that they'd help sell more of their stuff. These days, brands are increasingly creating experiences in the real world that are relevant to the product and involving consumers in those experiences. And The Powerade Challenge, a 9km running course/interactive marketing campaign around Auckland's waterfront, is a prime example of this shift. 

Read more

In Coke we trust

  • TVC
  • June 21, 2011
  • Ben Fahy

Who's it for: Coca-Cola by Hugh Mitton Why we like it: Coca-Cola recently ran a worldwide crowdsourcing contest on the eYeka co-creation platform and asked participants to create an illustration, photograph or video of the brand to depict 'energizing refreshment'. The contest saw over 2,600 entries ...

Read more

Coca-Cola joins RWC advertising blitz with grass-roots touch

  • Advertising
  • June 21, 2011
  • StopPress Team
Coca-Cola joins RWC advertising blitz with grass-roots touch

As the Rugby World Cup draws closer and Kiwis inevitably succumb to the ensuing mayhem, ticket to the matches are becoming an increasingly prized commodity—especially when they’re tickets to the quarters, semis and the finals. And wouldn't you know it, Coca-Cola is planning to capitalise on that enthusiasm with a multi-channel campaign that includes what it says is its largest ever on-pack promotion.

Read more

Pack ya' stuff and call the moving company...

  • Marketing
  • June 13, 2011
  • StopPress Team
Pack ya' stuff and call the moving company...

...because Colmar Brunton's resident yoof expert has moved up the ladder, Porter Novelli is hailing its new leaders, Alice Moros has traded Mango for a Haystac, BNZ and Duco have signed up Richard Branson to spread his entrepreneurial gospel in New Zealand, Coca-Cola has appointed a new general manager for Oceania, PPR has a new account manager and Getty Images has added few more snaps to its arsenal after the acquisition of Photolibray. 

Read more

Show us your Kraken

  • Woop
  • June 17, 2010
  • Ben Fahy

Come with us now on a nautical journey into the belly of a terrifying beast as we tell the tale of the many-tentacled killing machine known as the Kraken, which lives on whales, sailors and spiced rum. John Clarke's take on the BP oil spill ...

Read more

Stirling Sports and the smoking South African gun

  • Digital
  • May 31, 2010
  • Ben Fahy
Stirling Sports and the smoking South African gun

Here's one for the quite funny but presumably completely unintentional stuff-ups category. As you can see, the image is intended to promote the sale of supporter gear for the FIFA World Cup at Stirling Sports. But the logo they've chosen to use on their homepage had been modified slightly, most notably with the addition of a large gun. Ah yes, it's the kind of woopsie the internet was invented for.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at 09 966-0998 to advertise in StopPress. Rates and specs are in the Stoppress media kit .