Greedy old Barnes, Catmur & Friends has followed up its May NAB Newspaper Advertisement of the Month win for Hell Pizza after taking victory in June’s Ad of the Month for their ‘Beer tasters Wanted’ ad for Independent Liquor’s Boundary Road Brewery. And, in a repeat of the May decision, the judges also gave another DDB Coastguard ad ‘Parachute Flare’ an honourable mention as runner up.
DDB NZ turns the tables to try and up the donations for the Coastguard’s MayDay appeal; Colenso releases its first TVC for Westpac and keeps fighting the good fight for Amnesty International; the eyes have it in Saatchi & Saatchi’s latest NZ Army campaign; professional meets amateur in Publicis Mojo’s print ad for Panasonic’s new Lumix camera; TAB and Sugar follow up with another bad call; and a great new Cadbury Glass and Half Full production out of South Africa.
DDB’s powerful water safety message for the Coastguard has taken out the NAB’s April Newspaper Ad of the Month, with M&C Saatchi’s ‘Spilt Coffee’, the latest in its series for Warehouse Stationery, receiving a Highly Commended to add to wins in the March and September rounds.
DDB NZ is trumpeting a world first, with a new campaign for Coastguard New Zealand that “will plunge everyday Kiwis into a simulated rescue mission using TVCs and live online components”. And it’s also trumpeting the win of the Pam’s account.
Who it’s for: SKY news
Why we like it: Gritty, dirty and violent, just like the news. Watch it a few times and the shaky camera will make you feel sick.
And the second leg of the double for DDB, with a fairly worrying undercover number for …