They say it takes 21 days to break a habit, so will that be the case with people saying Spark Arena instead of Vector Arena? After taking over the naming rights to the arena a few weeks ago, we speak to Spark general manager of marketing Clive Ormerod about putting Spark Arena on the map.
Marketing, advertising & media intelligence
Spark today announced a partnership with online magazine The Spinoff, which will allow for the introduction of a new music section on the website from 1 November. PLUS: a traitor has been appointed to edit it.
There are so many ads that just slip right by us, in fact, most of them do. But when a giant campaign is launched featuring NBA star Steven Adams and promising the build of five basketball courts in your city, it’s hard not to notice. And to notice is to anticipate and when there are hold ups, people get annoyed. We talk to Spark’s Clive Ormerod about the latest on The Boroughs' roll-out and what the telco might do differently when launching the next courts.
Spark’s ‘North Star’ brings its vision of the future to life, as NZME embarks on one of its biggest branded content projects yet
Visions of the future are fertile territory for psychics, science fiction writers and highly paid consultants. And as Spark attempts to move from dumb pipes to digital services, it’s joined in the fun and created Spark Life 2025 to show what life might be like ten years from now. And NZME has helped bring its vision to life online. PLUS: Branded content advice from a master of the art, Time Inc's Melanie Deziel.
Today Spark Home, Mobile and Business appointed Clive Ormerod as its new general manager of marketing.