articles tagged 'Clint Elsom'

Colmar Brunton brings the store to the screen with virtual shopping

  • Marketing
  • February 28, 2013
  • Ben Fahy
Colmar Brunton brings the store to the screen with virtual shopping

Understanding what gets consumers buying is a core marketing skill, but in the world of retail, experimentation is often limited to a few variables—and expensive. So Colmar Brunton has launched a new product called CXS, or Customer Xperience Simulation, to solve those issues by allowing products and shopper marketing campaigns to be tested virtually.

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