StopPress understands that 99 will serve as lead agency on the project, supported by Colenso BBDO and OMD.
Marketing, advertising & media intelligence
The Clemenger Group New Zealand has announced a majority investment in research/customer intelligence company Perceptive Group in a move designed to add data-driven marketing capabilities to its offering.
Shine has added an energy client to its ledger with the win of the Genesis Energy account.
Darryl McClay, longtime CEO of shopper marketing agency Raydar, will be leaving the agency at the end of June. Managing director Troy Fuller has been announced as his replacement.
After almost four years as managing director of Clemenger BBDO in Wellington, Andrew Holt has accepted the equivalent role at Clemenger BBDO Sydney, with Livia Esterhazy shifting from her role as managing partner at Assignment Group to replace him.
Industry happenings at Clemenger Group, Colenso, Air New Zealand, The Management Company and 3R.
This year, the Clemenger Group made a significant addition to its offering by fusing .99 and direct/CRM/1-to-1 agency justONE. And with Ben Goodale taking the reins as managing director of a team of over 100 people, the move seems to have worked well thus far. In addition to shrinking New World's merchandise and putting smiles on Kiwi faces everywhere, the collaboration also led the field in terms of nominations at the NZDM Awards. It thus comes as no surprise that Goodale was optimistic when it came to sharing his thoughts on a year fraught with change.
There have been some massive changes inside Telecom recently, with chief executive Simon Moutter announcing a restructure that plans to axe between 930 to 1280 jobs by the middle of this year a few months back. And as a direct result of the decision to reduce the headcount, it has outsourced a few previously internal functions and appointed Clemenger Group-owned Touch/Cast.
Forbes to the fore on Maori TV, Susan Wood makes a TV comeback, Young & Shand & Growing, Clemenger Group welcomes its annual influx of young'uns, The Sweet Shop adds some more talent, The Blue Rose shifts timeslot, and jobs.co.nz hunts for a new way.
Digital activation agency Touch/Cast, bought by Clemenger just last month, and retail advertising agency Raydar have joined forces to bring a new digital offering to the Auckland market. The venture will be headed up by well-known digital evangelist, Zac Pullen.
TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data
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The Clemenger Group, New Zealand’s largest communications group, has bought Wellington-based digital activation agency, TOUCH/CAST. The deal gives Clemenger Group the majority stake in the business, while TOUCH/CAST retains a significant share.
The credentials phase for the Vodafone pitch is over and, just like Tourism New Zealand, it seems the potential suitors have been whittled down to four: Ogilvy, DraftFCB, .99 and Affinity ID/Federation.
The big news from the past few weeks was that Vodafone has decided to review its agency partners, which left the role of incumbent Colenso up in the air and led to speculation that a decision had already been made to move the account elsewhere without the agency being involved in a pitch. And while Clemenger Group chief executive Jim Moser admits Colenso is now out of the picture, resources have been shifted to .99, which will be the epicentre of the account for the next three months and is "going to participate aggressively" in the upcoming pitch.
Despite a stellar year for the Clemenger Group gang, both in terms of awards won and cash banked, there have been a few mutterings around the traps of late about axes falling at Colenso and AIM Proximity. And while the seemingly OTT figure of 20 departures has been bandied about, Colenso's managing director Nick Garrett says that's certainly not the case and says it's just slight reshuffling of the pack to respond to the current demands of clients.
Neil Livingstone has decided he will hang up his boots in June this year, officially bringing to an end a career in the ad industry that has spanned 33 years.