Kiwis have traditionally shied away from celebrating their successes. But the tides are turning and we’re getting more comfortable fronting up to our wins, but only as long as it’s done with humility and backed up with proof. TRA marketing manager Claire Tutill takes a look at awards for awards sake.
Marketing, advertising & media intelligence
Micro-trends in fashion are constantly changing – one minute we’re being told we should be wearing harem pants, and the next you shouldn’t be seen dead in them. It’s near impossible to keep up with what’s in vogue at any given time. TRA marketing coordinator Claire Tutill and Auckland-based fashion designer and product developer Rory Docherty take a look at how fashion is a powerful vehicle for social change.