articles tagged 'cinema'

SMI figures: total agency spend exceeds $1 billion in 2017

  • Advertising
  • February 13, 2018
  • Erin McKenzie
SMI figures: total agency spend exceeds $1 billion in 2017

2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.

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Kiwibank customer strips for the ladies

  • July 20, 2015
  • StopPress Team
Kiwibank customer strips for the ladies

Kiwibank has released a new campaign with Assignment Group and OMD for its Kiwi Wealth KiwiSaver product which targets women, and to get their attention it has channelled the Magic Mike XXL frenzy creating a special instalment ‘Indepen-dance’ videos to screen in cinemas nationwide before the film.

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Online piracy on the slide as Kiwis turn to legitimate content services

  • July 16, 2015
  • Damien Venuto
Online piracy on the slide as Kiwis turn to legitimate content services

Digital piracy has certainly had a good run, but it now seems to be on its way down. A nationwide survey of 1,650 movie watchers commissioned by Flicks.co.nz, shows that the proportion of respondents who usually watch from an illegal source has declined from 87 percent of online content viewers in 2011 to just 43 percent this year—and this has nothing to do with Kiwi audiences being struck by a sudden bout of piracy guilt. In fact, the study showed that the percentage of people completely opposed to piracy has dropped from 40 percent in 2011 to 33 percent in 2015. As it turns out, streaming services such as Netflix and Spotify are driving legitimate content consumption. PLUS: four out of five Kiwis think cinema tickets are too expensive.

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VW scares the hell out of moviegoers

  • PopPress
  • June 11, 2014
  • StopPress Team
VW scares the hell out of moviegoers

Ogilvy Beijing recently terrified a cinema of moviegoers with a clever campaign that showed how multi-screen technology can be used to relay an idea. After the audience took their seats, the pre-roll advertisements started playing on the screen. And what at first seems like a standard car ad quickly shifts into something quite different when all those sitting in the cinema receive text messages. While everyone is looking down at their phones, the car that was casually driving along the road suddenly careens off the road and smashes into a tree.

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Transformers on your phone

  • PopPress
  • May 15, 2014
  • StopPress Team
Transformers on your phone

With increasing numbers of eyes turning from televisions to consume content on mobile devices, advertisers are having to adapt and find new ways to promote their clients' products or services. So, in an effort to take its content to those migrating eyes, the promotional team behind Tranformers: Age of Extinction has created a new app that features interviews, trailers and other teasers.

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Planets set to align for cinema advertising, as Val Morgan rings some changes for 2013

  • Media
  • January 14, 2013
  • Ben Fahy
Planets set to align for cinema advertising, as Val Morgan rings some changes for 2013

With a new measurement system that aims to shift the focus from buying screens to buying eyeballs, the rise of digital screening technology, an enhanced focus on cinema's ability to add incremental reach, and a fully staffed sales team to show off its wares, Val Morgan's sales director Natasha O'Connor says the issues that have hampered the growth of cinema advertising in New Zealand—primarily a perceived lack of accountability and additional production costs inherent in transferring TVCs to film—are now being addressed and it has taken steps to ensure cinema will be easier to plan, buy and measure in 2013.

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