Browsing: cinema advertising

News
Like rust, marcomms news never sleeps
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Get your read on with a host of entrancing tales about new RWC sponsorships, BIG moves, renaissance buses, the power of cinema, Pauline Hanton, photography, cool new campaigns, the Effies, online pre-research shopping tools, MINI art, sustainable business accolades, rock paper, the branding success of the Smokefree Rockquest and so much more.

News
New research gives cinema advertising a fillip
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Australasian cinema advertising company Val Morgan is currently whistling as it walks, after it announced the results of a study showing that cinema advertising, when used in conjunction with television, increases consumer propensity to buy and drives return on investment for advertisers.