This week New World, Arnott's, Briscoes and Kiwiplates show us how it's done.
Marketing, advertising & media intelligence
It’s not Christmas until New World’s heart-warming Noel character makes an appearance, and this year he’s back to confuse more children, and even the police, in a madcap journey by 99.
To reveal its Christmas coffee collection, the coffee brand brought in artist Andrew J. Steel to create a street-art style mural.
In lieu of a Year in Review, Contagion managing director Dean Taylor looks at the young YouTube stars influencing toddlers' Christmas wish lists.
Wellington's digital advent calendar returns to give a new view of the city and promote local business
As we start the lead up to Christmas with a daily chocolate treat, Wellington Regional Economic Development Agency (WREDA) has launched the seventh edition of the Wondrous Wellington Advent Calendar, counting down the days till Santa arrives with a 360-degree view of the city.
Put German supermarket chain Edeka’s latest Christmas TVC on mute and you would think it was like any other, but a clever voice over from mother and father figures creates a new opinion on Christmas.
Pengiun Random House hopes to take the stress out of gift-giving this Christmas, with a ‘Gift that comes alive’ campaign via its in-house team.
Halloween and Guy Fawkes have been and gone, marking the time to get into the Christmas spirit with in-store carols and themed campaigns. And getting in early is The Warehouse with a new spot by DDB that builds on the ‘Bargain Feeling’ brand campaign released around a year ago.
The vast majority of Christmas-themed advertising that flooded onto media channels during November and December featured the rotund imagery of Santa Claus smiling and handing out gifts. However, when challenged by philanthropist and scientist Ray Avery to develop a campaign encouraging Kiwis to support the development of his LifePod technology through donations, Young & Shand veered away from the secular and instead used more ecclesiastical imagery to get its point across.
As advertisers spread news about all those fantastic sales out there, the criminals in our midst create personal wishlists of all the items they aim to get at 100 percent discounts. So to help retailers keep an eye on the most regularly targeted goods, software company Auror recently compiled a list of the items stolen most often around Christmas. And as it turns out, meat is the most common target.
'Tis the season to be commercial, and Kiwi brands are certainly embracing the opportunity with Lotto New Zealand, Pak n Save and New World all recently releasing Christmas-themed spots.
With the annual slam of Christmas commercial messaging hitting us from all sides, it comes as little surprise that 59 percent of Kiwis feel that Christmas has become too commercial. So are brands doing themselves a disservice by focusing on sales rather than more traditional Christmas messaging?
Canada’s WestJet airline is again embracing the spirit of Christmas by asking people to conduct “mini-miracles” over the next few weeks.
A dearth of Christmas creativity? How Kiwi retailers' festive advertising efforts stack up against their foreign counterparts
It's not Christmas without carols, trees and ads. And while New Zealand retail brands aren't going as large as those in the UK, whose Christmas campaigns tend to be looked forward to and often clock up views in the millions, judging by the efforts of Countdown, Briscoes, The Warehouse and, soon enough, New World, there are signs that things might be heading in a more emotional direction here too.
It's no secret that Christmas has turned into a massive marketing success story that pushes product sales over the holiday period every year. But, if Christmas was conceptualised by a modern advertising agency, would it still look and feel the way it does today?