articles tagged 'Christmas'
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Beneath the Surface
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TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Beyond the Page
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In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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StopPress Podcasts
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voices

An anti-consumerist ad for Christmas

  • Advertising
  • November 22, 2016
  • StopPress Team
An anti-consumerist ad for Christmas

Put German supermarket chain Edeka’s latest Christmas TVC on mute and you would think it was like any other, but a clever voice over from mother and father figures creates a new opinion on Christmas.

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Away in a manger, a LifePod for a bed: Young & Shand puts a modern spin on the nativity scene

  • Advertising
  • January 14, 2016
  • StopPress Team
Away in a manger, a LifePod for a bed: Young & Shand puts a modern spin on the nativity scene

The vast majority of Christmas-themed advertising that flooded onto media channels during November and December featured the rotund imagery of Santa Claus smiling and handing out gifts. However, when challenged by philanthropist and scientist Ray Avery to develop a campaign encouraging Kiwis to support the development of his LifePod technology through donations, Young & Shand veered away from the secular and instead used more ecclesiastical imagery to get its point across.

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Watch the meat packs

  • PopPress
  • December 15, 2015
Watch the meat packs

As advertisers spread news about all those fantastic sales out there, the criminals in our midst create personal wishlists of all the items they aim to get at 100 percent discounts. So to help retailers keep an eye on the most regularly targeted goods, software company Auror recently compiled a list of the items stolen most often around Christmas. And as it turns out, meat is the most common target.

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Is commercialisation killing Christmas?

  • Advertising
  • December 11, 2015
  • Elly Strang
Is commercialisation killing Christmas?

With the annual slam of Christmas commercial messaging hitting us from all sides, it comes as little surprise that 59 percent of Kiwis feel that Christmas has become too commercial. So are brands doing themselves a disservice by focusing on sales rather than more traditional Christmas messaging?

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A dearth of Christmas creativity? How Kiwi retailers' festive advertising efforts stack up against their foreign counterparts

  • Advertising
  • November 11, 2015
  • Erin McKenzie
A dearth of Christmas creativity? How Kiwi retailers' festive advertising efforts stack up against their foreign counterparts

It's not Christmas without carols, trees and ads. And while New Zealand retail brands aren't going as large as those in the UK, whose Christmas campaigns tend to be looked forward to and often clock up views in the millions, judging by the efforts of Countdown, Briscoes, The Warehouse and, soon enough, New World, there are signs that things might be heading in a more emotional direction here too.

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Sparktazzle: a modern take on Christmas

  • PopPress
  • December 16, 2014
  • StopPress Team
Sparktazzle: a modern take on Christmas

It's no secret that Christmas has turned into a massive marketing success story that pushes product sales over the holiday period every year. But, if Christmas was conceptualised by a modern advertising agency, would it still look and feel the way it does today?

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