Marmageddon has been a harrowing time for lovers of yeast-based spreads. But it’s been a boon for the media. And, remarkably, there’s still a bit more blood to be squeezed out of this particular stone, because Saatchi & Saatchi, Spark PR & Activate, Sanitarium and photographer Chris Sisarich have come up with a novel way to raise funds for The Rebuild Christchurch Foundation this Christmas by auctioning 19 photographs of empty Marmite jars donated by New Zealand celebrities including Rachel Hunter, Sir Graham Henry, Jaquie Brown and Trelise Cooper.