Dean Taylor argues that the imperfectly wonderful and sometimes messy world of parenthood is something to be embraced rather than avoided.
Marketing, advertising & media intelligence
We often use the phrase “fighting with cancer” to describe cancer patients’ battle against the disease. And that’s because it’s perfectly accurate. These people are fighting for survival, which is one of the biggest and most important battles anyone could fight. The Child Cancer Foundation has rendered the idea of a fight as literally and creatively as it could in its latest campaign, featuring brave children battling a representation of their cancer for the Child Cancer Foundation’s annual appeal.
ASB has launched a new campaign via Saatchi & Saatchi to draw attention to its GetWise initiative, which has been created to educate kids on how to be smarter with money. In the new 60-second spot called 'Creating cash-clever Kiwis', a series of adorable kids are depicted giving imaginative answers to questions about money. Then, once the kids have had their say, a narrator interjects saying that 'kids have some funny ideas about money' before prompting viewers to visit the GetWise section of the website.
Marketing isn't evil, says Paul Head, and, despite some who think otherwise, the industry takes its responsibility around advertising to children very seriously.