articles tagged 'children'

Child Cancer Foundation calls on Kiwis to help kids fight the big C monster

  • Charity
  • March 14, 2016
  • StopPress Team
Child Cancer Foundation calls on Kiwis to help kids fight the big C monster

We often use the phrase “fighting with cancer” to describe cancer patients’ battle against the disease. And that’s because it’s perfectly accurate. These people are fighting for survival, which is one of the biggest and most important battles anyone could fight. The Child Cancer Foundation has rendered the idea of a fight as literally and creatively as it could in its latest campaign, featuring brave children battling a representation of their cancer for the Child Cancer Foundation’s annual appeal.

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The early bank catches the client: how ASB is getting its brand in front of students

  • Advertising
  • July 14, 2014
  • StopPress Team
The early bank catches the client: how ASB is getting its brand in front of students

ASB has launched a new campaign via Saatchi & Saatchi to draw attention to its GetWise initiative, which has been created to educate kids on how to be smarter with money. In the new 60-second spot called 'Creating cash-clever Kiwis', a series of adorable kids are depicted giving imaginative answers to questions about money. Then, once the kids have had their say, a narrator interjects saying that 'kids have some funny ideas about money' before prompting viewers to visit the GetWise section of the website.

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