Che Tamahori has called a day on his 21-year stint in his career by leaving the Digital Arts Network (DAN) to take up the role of general manager of user experience at Air New Zealand.
There have been plenty of changes at Whybin\TBWA over the past few years, both in terms of staff and clients. But after winning a few pitches, including the Auckland International Airport business, trying to establish the right model and operating as part of a trans-Tasman team, chief executive Todd McLeay and chairman Scott Whybin reckon it’s on the right track.
The Digital Arts Network is just over a year old and TBWA’s digital arm is making strides into New Zealand’s interactive advertising scene. Siobhan Keogh sits down with managing director Che Tamahori to talk about the challenges and opportunities in New Zealand’s digital sector.
A sold out Digital Day Out kicked off this morning with Catherine Bates from Tourism New Zealand talking about the strategy the organisation is taking to sell New Zealand to the world using The Hobbit.
Tourism New Zealand’s marketing strategy is all about convincing ‘active considerers’ to give New Zealand a go. And almost all of its budget is now spent on digital marketing to communicate directly with consumers, with the award-winning newzealand.com website acting as the central hub to convert them to travel. And, with the help of TBWA\’s Digital Arts Network (DAN), the latest iteration of the site has been launched.
Entries for the 2010 Best Design Awards are now open and this year there’s a shiny new awards logo and a brand new category, interactive design, on the menu.