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The tyranny of distance: Y&R pair make ears bleed, win Orca
There’s been a bit of coverage recently around mouthwash being ‘a disaster’ for health’, with those who swill increasing the risk of heart attacks and strokes. Turns out ads for mouthwash can sometimes have the same effect, if Tom Paine and Carlos Savage’s Orca-winning campaign for Colgate Plax is any guide.