articles tagged 'Carat'

Money talks: ASB takes more empathetic—and scientific—approach to comms and content in new Succeed On campaign

  • Advertising
  • September 9, 2014
  • Ben Fahy
Money talks: ASB takes more empathetic—and scientific—approach to comms and content in new Succeed On campaign

It's fair to say the last major campaign launched by ASB didn't go as well as planned, with the shouty, bearded frontman Brian Blessed being sent back to Blighty a bit earlier than expected. The bank's Succeed On tagline remained, however, and, after being in a bit of a holding pattern as far as its comms were concerned, ASB has now returned with a new campaign via Saatchi & Saatchi that aims to show how New Zealanders really talk about money—and the ASB products and services that might be able to help them deal with it.

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Kiwi agencies vie for dodgeball glory

  • PopPress
  • September 2, 2014
  • StopPress Team
Kiwi agencies vie for dodgeball glory

Forget the rowing world cup, forget the basketball world cup; the real action last week was at Yahoo’s Dodgeball Keg Cup. Eight agencies competed in the tournament for the honour of winning the moderately prestigious Keg Cup and the highly coveted 50-litre keg of beer.

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Movings/Shakings: 2 July

  • Movings/Shakings, brought to you by Marsden Inch
  • July 2, 2014
  • StopPress Team
Movings/Shakings: 2 July

Industry happenings at Carat, FCB Sydney, The Paul Henry Show, RadioLive, Management magazine, Dish magazine, Ngage and MEA Mobile.

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From agency to muesli - Jono Sorensen's next venture

  • Didge
  • June 23, 2014
  • Skye Wishart
From agency to muesli - Jono Sorensen's next venture

When Jono Sorenson left advertising agency Carat in March to become a sales director at Diverse Media, he signed up there for only three days a week – because the rest of his time he now devotes to muesli. He and fellow muesli-fan/fiancé Lucy Leckie have launched The Muesli Hub – “a platform to build your own muesli online and have it delivered to your door”. They want to inspire people to re-prioritise breakfast.

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Movings|Shakings: 13 June

  • Movings/Shakings, brought to you by Marsden Inch
  • June 13, 2014
  • StopPress Team
Movings|Shakings: 13 June

Changes at Saatchi & Saatchi, Carat, APN, Tourism New Zealand, Orangebox, The Business and ImMediate.

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Movings/Shakings: 20 May

  • Movings/Shakings, brought to you by Marsden Inch
  • May 20, 2014
  • StopPress Team
Movings/Shakings: 20 May

Moves and shakes at Lotto NZ, IABNZ, ANZ, Carat, Y&R NZ and Green Cross.

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ASB's Like Loan adds another trophy to the cabinet

  • Social media
  • April 17, 2014
  • StopPress Team
ASB's Like Loan adds another trophy to the cabinet

ASB and Saatchi & Saatchi have added another award for the Like Loan campaign, which lowered its home lending rate with Facebook likes. The latest is a Warc Prize for Social Strategy, awarded to only 18 campaigns globally.

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Vodafone's US$950 million global media account goes to MEC

  • Media
  • April 14, 2014
  • Damien Venuto
Vodafone's US$950 million global media account goes to MEC

Following last month's announcement that Vodafone was undergoing the process of reviewing its global media account (worth about US$950 million), it has now been reported that WPP's MEC has won the final round of pitching, which was contested between MEC and Carat (part of the Dentsu Aegis network). So what does this mean from a New Zealand perspective?

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Movings|Shakings: 11 March

  • Movings/Shakings, brought to you by Marsden Inch
  • March 11, 2014
  • StopPress Team
Movings|Shakings: 11 March

Moves and shakes at Carat, DDB, Cannes Lions, 3rdeye, Dow Design, WOW, Pfizer and Word of Mouth.

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Movings|Shakings: 4 March

  • Movings/Shakings, brought to you by Marsden Inch
  • March 4, 2014
  • StopPress Team
Movings|Shakings: 4 March

Changes at DDB, Carat, ASB, Snakk, Nielsen, Auckland Airport, Darkhorse and Provoke.

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Who's chosen Carat? Dick has

  • Media
  • May 17, 2013
  • Ben Fahy
Who's chosen Carat? Dick has

Carat recently had to say goodbye to 2degrees after Ikon won the business in a pitch. But it's made up for that loss with the recent addition of Dick Smith to the client roster.

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Movings/Shakings: 14 May

  • movingsshakings
  • May 14, 2013
  • StopPress Team
Movings/Shakings: 14 May

It's goodbye to the O'Connors, Caulton and MediaWorks go steady, Adshel welcomes a new marketing manager, Haystac adds three to the pile, The Sweet Shop focuses on features with big new partnership, Spark PR and Activate joins The Collective and Aamplify raamps it up with a new hire.

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