articles tagged 'Carat'

Beacons 2018: FCB Media and PHD set for a big night

  • Awards
  • April 10, 2018
  • StopPress Team
Beacons 2018: FCB Media and PHD set for a big night

The Beacons finalists have been announced and this year it's FCB Media and PHD leading the finalists with 24 and 20 mentions on the list respectively.

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Movember campaign targets schools, increases teen participation

  • Advertising
  • December 1, 2017
  • StopPress Team
Movember campaign targets schools, increases teen participation

The first day of December marks both the start of summer and time for Movember participants to shave off their moustaches, much to the delight of many high schools after a campaign by The Dentsu Aegis Network targeted schools with clean shave rules.

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Carat New Zealand picks up local L’Oréal account—UPDATED

  • Advertising
  • October 13, 2017
  • StopPress Team
Carat New Zealand picks up local L’Oréal account—UPDATED

Carat Auckland has won the work of beauty giant, L’Oréal for the New Zealand market, while Carat Australia has retained the media planning responsibilities for the brand across the ditch following a trans-Tasman competitive pitch process. Update: comments from L’Oréal and FCB.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Metlifecare proves its villages are anything but boring

  • Advertising
  • May 24, 2017
  • StopPress Team
Metlifecare proves its villages are anything but boring

Faced with the challenge of changing retirees' perceptions that villages are "God's waiting room", Metlifecare gave its branding a makeover with new logos, initiatives for residents and platforms to tell their stories.

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Year in Review: Alex Lawson, Carat

  • Year in Review
  • January 10, 2017
  • StopPress Team
Year in Review: Alex Lawson, Carat

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Alex Lawson, general manager at Carat, has to say.

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voices

Alex Lawson promoted to general manager of Carat as Kim Leybourne heads to Ogilvy

  • Movings/Shakings, brought to you by Marsden Inch
  • October 5, 2016
Alex Lawson promoted to general manager of Carat as Kim Leybourne heads to Ogilvy

Alex Lawson has been named General Manager of Carat NZ, only a few months after joining the agency in July. This move follows on from the departure of former Carat general manager Kim Leybourne, who was appointed the media director at Ogilvy in August.

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Outdoor/indoor flow: billboard battles lead to social chatter after NZ Rugby and Sugar & Partners stoke regional coals

  • Advertising
  • November 5, 2015
  • StopPress Team
Outdoor/indoor flow: billboard battles lead to social chatter after NZ Rugby and Sugar & Partners stoke regional coals

For the latest season of MKR NZ, TVNZ played the regional card pretty hard in an effort to drum up some parochial support for the contenders. And it seems to be a successful strategy, because Sugar & Partners, Carat and NZ Rugby are claiming victory after its outdoor and social media campaign got the punters talking about the ITM Cup.

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Money talks: ASB takes more empathetic—and scientific—approach to comms and content in new Succeed On campaign

  • Advertising
  • September 9, 2014
  • Ben Fahy
Money talks: ASB takes more empathetic—and scientific—approach to comms and content in new Succeed On campaign

It's fair to say the last major campaign launched by ASB didn't go as well as planned, with the shouty, bearded frontman Brian Blessed being sent back to Blighty a bit earlier than expected. The bank's Succeed On tagline remained, however, and, after being in a bit of a holding pattern as far as its comms were concerned, ASB has now returned with a new campaign via Saatchi & Saatchi that aims to show how New Zealanders really talk about money—and the ASB products and services that might be able to help them deal with it.

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Kiwi agencies vie for dodgeball glory

  • PopPress
  • September 2, 2014
  • StopPress Team
Kiwi agencies vie for dodgeball glory

Forget the rowing world cup, forget the basketball world cup; the real action last week was at Yahoo’s Dodgeball Keg Cup. Eight agencies competed in the tournament for the honour of winning the moderately prestigious Keg Cup and the highly coveted 50-litre keg of beer.

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Movings/Shakings: 2 July

  • Movings/Shakings, brought to you by Marsden Inch
  • July 2, 2014
  • StopPress Team
Movings/Shakings: 2 July

Industry happenings at Carat, FCB Sydney, The Paul Henry Show, RadioLive, Management magazine, Dish magazine, Ngage and MEA Mobile.

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From agency to muesli - Jono Sorensen's next venture

  • Didge
  • June 23, 2014
  • Skye Wishart
From agency to muesli - Jono Sorensen's next venture

When Jono Sorenson left advertising agency Carat in March to become a sales director at Diverse Media, he signed up there for only three days a week – because the rest of his time he now devotes to muesli. He and fellow muesli-fan/fiancé Lucy Leckie have launched The Muesli Hub – “a platform to build your own muesli online and have it delivered to your door”. They want to inspire people to re-prioritise breakfast.

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Movings|Shakings: 13 June

  • Movings/Shakings, brought to you by Marsden Inch
  • June 13, 2014
  • StopPress Team
Movings|Shakings: 13 June

Changes at Saatchi & Saatchi, Carat, APN, Tourism New Zealand, Orangebox, The Business and ImMediate.

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Movings/Shakings: 20 May

  • Movings/Shakings, brought to you by Marsden Inch
  • May 20, 2014
  • StopPress Team
Movings/Shakings: 20 May

Moves and shakes at Lotto NZ, IABNZ, ANZ, Carat, Y&R NZ and Green Cross.

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ASB's Like Loan adds another trophy to the cabinet

  • Social media
  • April 17, 2014
  • StopPress Team
ASB's Like Loan adds another trophy to the cabinet

ASB and Saatchi & Saatchi have added another award for the Like Loan campaign, which lowered its home lending rate with Facebook likes. The latest is a Warc Prize for Social Strategy, awarded to only 18 campaigns globally.

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Vodafone's US$950 million global media account goes to MEC

  • Media
  • April 14, 2014
  • Damien Venuto
Vodafone's US$950 million global media account goes to MEC

Following last month's announcement that Vodafone was undergoing the process of reviewing its global media account (worth about US$950 million), it has now been reported that WPP's MEC has won the final round of pitching, which was contested between MEC and Carat (part of the Dentsu Aegis network). So what does this mean from a New Zealand perspective?

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