However you say it, and whatever you think of it, Cannes has become the high water mark of global commercial creativity and pretty much every agency (and, increasingly, every tech company) worth its salt seeks validation through victory at this huge annual festival in the South of France. This year, there were more than 43,000 entries and more than 15,000 attendees, celebrating both the best ideas and the fact that the company is paying for their potentially debauched and very expensive trip. Contagious, which, according to its blurb, helps brands across the globe to achieve the top 1% of marketing creativity, was there, as it is every year, and Simon Kemp, the head of its consulting division Insider in the Asia Pacific region, looked at some of the themes linking the award-winning campaigns. He visited recently as a guest of FCB and he sat down with Ben Fahy, the publisher and editorial director of StopPress and NZ Marketing, to discuss the impact of technology, advertising as a fashion show, the declining impact of creativity, the idea of purpose washing, and plenty more.
Marketing, advertising & media intelligence
New Zealand's currently the sixth ranked country at Cannes with the US in the lead. However, with Special Group making the 'Music' shortlist and three agencies on the 'Entertainment' list, New Zealand is gearing up for more wins.
Advertising consultant and equal rights activist Cindy Gallop has taken exception to the latest edition of James Hurman's book, 'The Case for Creativity', which he is distributing at Cannes. And this again serves as an important reminder of the insidious "unconscious bias" that drives decisions across the industry.
From the page to the screen and everywhere inbetween: how magazines are morphing into many-tentacled consumer brands
France is the place to be for creatives as Lions were served up over night at the International Festival of Creativity. This year saw a record-breaking number of entries and 70 countries making the shortlists. As the industry stars gathered on the red carpet, New Zealand had reason to celebrate. Local agencies took home Lions of all colours including a Grand Prix as Y&R's 'McWhopper' continues to dominate the awards.
As One Plus One Group’s Kelly Bennett gears up to represent New Zealand at Cannes Lions this month, he shares his thoughts on themes emerging in the PR industry, suggesting quality over quantity and encouraging entries that break out of the mould.
The Cannes Festival of Creativity has released a short video clip celebrating the moments that inspire people to become creative.
After a short chat with his war veteran grandfather, DDB chief creative officer Damon Stapleton was reminded of how powerful simple language can be.
In the past, much of the emphasis at advertising awards events has been placed on television advertising on account of the fact that this has traditionally been the area that attracts the biggest chunk of ad spend. But as more money shifts to the digital, the categories that have a digital element are attracting more attention. One such area is the cyber Lions category, which encompasses branded online, digital, and technological communications. StopPress looks at the gold and grand prix winners in this category.
Colenso found itself among the winners at Cannes again overnight, picking up a pair of silvers in the Radio category for the 'Lottery' and 'Whack job' spots produced for Mars. And the agency added added another silver to the tally in the Cyber category for its 'Speed dial' campaign for VW.
There were over 40,000 entries to the Cannes Lions this year, and while there is currently much excitement and hedonism in the South of France, there also seems to be a growing sense of cynicism about the importance placed on the awards, with Tom Goodwin's article in the Guardian questioning the industry's reality distortion field and inward-looking nature. And for the cynics who think these clever ideas on display are all a bunch of arse that are unlikely to solve real business problems, you'll probably enjoy the Grand Prix Generator.
Water-saving jeans, life-saving tears and Google martians: clever Kiwi ad cubs get the chance to head to Cannes
They say the children are our future, which is at times a worrying thought. But the way the world is changing, it's certainly true in advertising and a few of the young'uns from Media Design School have impressed some of the world's biggest creative brains and made the shortlist of the Future Lions.
Advertising awards are very important. We know this because there are a lot of them and agencies spend a fortune entering them. Almost all of this money is wasted, says Paul Catmur, so here are some are some insider tips for those wishing to improve their odds.
Remembering the gift, not the wrapping paper: Damon Stapleton on the magnificent Cannes car crash of creativity
Damon Stapleton is fresh off the boat from Cannes and today is his first day as DDB NZ's chief creative officer. Here's his view on the importance of the world's biggest festival of creativity.
Four Kiwi entries have been shortlisted for awards in the Cannes Film category, with DDB, Clemenger and Saatchi & Saatchi all in with a chance to pick up some silverware at the ceremony.
Colenso BBDO's K9FM and Talkies spots for Mars Pedigree have taken silvers overnight in the radio category.