DDB planner Annika Fyfe compares the UK winter festive season to New Zealand's summer holiday to see how local advertisers can tap into the emotions of consumers.
Marketing, advertising & media intelligence
In response to the criticism at the level of commitment of the players, the Vodafone Warriors marketing team has launched a campaign that features players talking openly about what it feels like to hear these accusations in the press and on social media.
KFC has continued to roll out retail goods in time, and specifically for, Christmas. The company’s newest campaign features a bath bomb, a candle and a selection of Christmas ornaments for purchase.
'It's like crack cocaine': Effies international judge Chris Baker on the harmfulness of short-term thinking
The industry will this week again be raising a glass to the most effective advertising in the country at the Effie Awards. But this year, the event takes place in slightly more inhospitable conditions, with many questioning what marketing success even means anymore. Is it about ROI? Is it about long-term or short-term results? And if it is about long-term results, then why do we have awards events every year? This year’s international judge Chris Baker answers the big questions swirling around the Effies.
Y&R Media has a new name in Y&R Engage, following a rebrand to bring the agency in line with its vision for media. We chat to national general manager Nicky Greville about how the agency is taking a creative approach to drive engagement.
A group of New Zealand surfers have launched an online campaign to get the clock masters to give us our hour back.
Contagion managing director Dean Taylor considers the credibility of market research in the wake of Donald Trump's successful campaign.
Can you remember the excitement of writing a letter to Santa and getting a response? New Zealand Post has been spreading cheer by sending letters to and from ‘Santa’s Workshop, North Pole 0001’ for many a Christmas, and this year it's been given a digital makeover.
It's time to tick off those to-do lists according to Warehouse Stationery, which is showing off the wide-ranging capabilities of its products in a new brand ad by 99.
US elections are the biggest communications campaigns in the world. JWT managing director Simon Lendrum takes a look at Trump’s success through that lense to see what can be learnt from it.
You know it’s mayoral election time when your street, mailbox and favourite cafes become flooded with images of smiling candidates. It’s usually not long until someone puts spray paint to billboard, which often solidifies the images even more in one’s memory. But, having your face plastered over different types of media isn’t cheap and this is a luxury Auckland mayoral candidate Chloe Swarbrick, who has next-to-no funding, doesn’t have. We chat to Swarbrick about what it’s like running a campaign with little money and if this would have been possible at all ten years ago.
The New Zealand Blood Service took part in the largest ever global donor recruitment campaign last month, where the letters A and O were removed from logos, brand names and social media accounts to draw attention to the urgent need for more donors. We chat to NZBS national manager of marketing and communications, Asuka Burge about the experience rolling out the campaign in New Zealand and what challenges came with it.
Sky has ventured back into Snapchat territory to attract a younger audience by creating ‘Tiny Trailers’ with comedian Melanie Bracewell.
Kill the lights: Samsung uses nightlife to show off the possibilities of its latest smartphone models
Samsung has launched the second iteration of its local campaign via Colenso BBDO, following the ‘Now you can’ initiative. The ad focuses on the light capabilities of the Galaxy S7 and Edge camera, using young, lively people enjoying their nighttime experiences in a variety of ways to get the message across.
Hunt for the Wilderpeople broke box office records with an opening weekend take of over $1.2 million and it has gone on to win critical acclaim across the world. There’s no doubt that the film is a local cinematic pleasure, but sometimes this isn’t enough to secure commercial success. Marketing, or the lack thereof, can often play a major role in whether or not a film succeeds. Fortunately, there was quite a hefty campaign behind this one.