articles tagged 'campaign'

KFC has Christmas gifts sorted

  • PopPress
  • November 17, 2017
  • StopPress Team
KFC has Christmas gifts sorted

KFC has continued to roll out retail goods in time, and specifically for, Christmas. The company’s newest campaign features a bath bomb, a candle and a selection of Christmas ornaments for purchase.

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'It's like crack cocaine': Effies international judge Chris Baker on the harmfulness of short-term thinking

  • Advertising
  • October 16, 2017
  • Erin McKenzie
'It's like crack cocaine': Effies international judge Chris Baker on the harmfulness of short-term thinking

The industry will this week again be raising a glass to the most effective advertising in the country at the Effie Awards. But this year, the event takes place in slightly more inhospitable conditions, with many questioning what marketing success even means anymore. Is it about ROI? Is it about long-term or short-term results? And if it is about long-term results, then why do we have awards events every year? This year’s international judge Chris Baker answers the big questions swirling around the Effies.

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TVNZ-NZ Marketing Awards 2015
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Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Santa goes digital: NZ Post sends Christmas wishlists via email

  • Advertising
  • November 24, 2016
  • StopPress Team
Santa goes digital: NZ Post sends Christmas wishlists via email

Can you remember the excitement of writing a letter to Santa and getting a response? New Zealand Post has been spreading cheer by sending letters to and from ‘Santa’s Workshop, North Pole 0001’ for many a Christmas, and this year it's been given a digital makeover.

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No billboard, no budget, no backers: how Chloe Swarbrick is spreading her message

  • Marketing
  • September 20, 2016
  • Holly Bagge
No billboard, no budget, no backers: how Chloe Swarbrick is spreading her message
Image: Dexter Murray

You know it’s mayoral election time when your street, mailbox and favourite cafes become flooded with images of smiling candidates. It’s usually not long until someone puts spray paint to billboard, which often solidifies the images even more in one’s memory. But, having your face plastered over different types of media isn’t cheap and this is a luxury Auckland mayoral candidate Chloe Swarbrick, who has next-to-no funding, doesn’t have. We chat to Swarbrick about what it’s like running a campaign with little money and if this would have been possible at all ten years ago.

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L__king b_ck at NZ Bl__d Service’s Missing Type c_mp_ign

  • Advertising
  • September 7, 2016
  • Holly Bagge
L__king b_ck at NZ Bl__d Service’s Missing Type c_mp_ign

The New Zealand Blood Service took part in the largest ever global donor recruitment campaign last month, where the letters A and O were removed from logos, brand names and social media accounts to draw attention to the urgent need for more donors. We chat to NZBS national manager of marketing and communications, Asuka Burge about the experience rolling out the campaign in New Zealand and what challenges came with it.

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Team behind Hunt for the Wilderpeople lands indie marketing award

  • Awards
  • July 1, 2016
  • StopPress Team
Team behind Hunt for the Wilderpeople lands indie marketing award

Hunt for the Wilderpeople broke box office records with an opening weekend take of over $1.2 million and it has gone on to win critical acclaim across the world. There’s no doubt that the film is a local cinematic pleasure, but sometimes this isn’t enough to secure commercial success. Marketing, or the lack thereof, can often play a major role in whether or not a film succeeds. Fortunately, there was quite a hefty campaign behind this one.

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Stuff blows out 16 candles and launches a new campaign to give its audience the feels

  • Advertising
  • June 30, 2016
  • Erin McKenzie
Stuff blows out 16 candles and launches a new campaign to give its audience the feels

The way the word 'digital' is thrown about in the media industry suggests it's a platform still in its early days. And while many brands are still coming to terms with digital capabilities, Stuff is celebrating its 16th birthday. In that time the news provider has built up a monthly audience of two million New Zealanders. Now, coinciding with its birthday, it is putting the focus on the audience, with a refreshed version of its 'Go Full Spectrum' campaign via Shine, to remind audiences what it does for them.

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Postr adds video to its platform and expands abroad

  • Advertising
  • June 23, 2016
  • StopPress Team
Postr adds video to its platform and expands abroad

Opt-in mobile ad serving platform Postr has been pretty busy of late. After launching Skinny Collect late last year, it’s now launched a lock-screen video format, doubled its subscribers in the past six months and is expanding into South East Asia.

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