Browsing: campaign

News
Vodafone Warriors calls on fans to be the tribe
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In response to the criticism at the level of commitment of the players, the Vodafone Warriors marketing team has launched a campaign that features players talking openly about what it feels like to hear these accusations in the press and on social media.

News
KFC has Christmas gifts sorted
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KFC has continued to roll out retail goods in time, and specifically for, Christmas. The company’s newest campaign features a bath bomb, a candle and a selection of Christmas ornaments for purchase.

News
‘It’s like crack cocaine’: Effies international judge Chris Baker on the harmfulness of short-term thinking
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The industry will this week again be raising a glass to the most effective advertising in the country at the Effie Awards. But this year, the event takes place in slightly more inhospitable conditions, with many questioning what marketing success even means anymore. Is it about ROI? Is it about long-term or short-term results? And if it is about long-term results, then why do we have awards events every year. This year’s international judge Chris Baker answers the big questions swirling around the Effies.

News
No billboard, no budget, no backers: how Chloe Swarbrick is spreading her message
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You know it’s mayoral election time when your street, mailbox and favourite cafes become flooded with images of smiling candidates. It’s usually not long until someone puts spray paint to billboard, which often solidifies the images even more in one’s memory. But, having your face plastered over different types of media isn’t cheap and this is a luxury Auckland mayoral candidate Chloe Swarbrick, who has next-to-no funding, doesn’t have. We chat to Swarbrick about what it’s like running a campaign with little money and if this would have been possible at all ten years ago.

News
L__king b_ck at NZ Bl__d Service’s Missing Type c_mp_ign
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The New Zealand Blood Service took part in the largest ever global donor recruitment campaign last month, where the letters A and O were removed from logos, brand names and social media accounts to draw attention to the urgent need for more donors. We chat to NZBS National Manager Marketing and Communications, Asuka Burge about the experience rolling out the campaign in New Zealand and what challenges came with it.

Partner articles
Stitched together: Bauer, Lincoln University and Nudie Jeans show the value of collaboration
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Ask any parent of a teenager and they’ll likely tell you their kids don’t want to be told what to do, and the approach to encouraging them on how to choose a university has traditionally been to shout so-called inspirational messages at them through a TV screen. But this year, Bauer sought to approach potential students differently, providing them with an experience instead, in the form of an activation run at Auckland City Limits on behalf of Lincoln University with its partner Nudie Jeans.

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Team behind Hunt for the Wilderpeople lands indie marketing award
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Hunt for the Wilderpeople broke box office records with an opening weekend take of over $1.2 million and it has gone on to win critical acclaim across the world. There’s no doubt that the film is a local cinematic pleasure, but sometimes this isn’t enough to secure commercial success. Marketing, or the lack thereof, can often play a major role in whether or not a film succeeds. Fortunately, there was quite a hefty campaign behind this one.

News
Stuff blows out 16 candles and launches a new campaign to give its audience the feels
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The way the word ‘digital’ is thrown about in the media industry suggests it’s a platform still in its early days. And while many brands are still coming to terms with digital capabilities, Stuff is celebrating its 16th birthday. In that time the news provider has built up a monthly audience of two million New Zealanders. Now, coinciding with its birthday, it is putting the focus on the audience, with a refreshed version of its ‘Go Full Spectrum’ campaign via Shine, to remind audiences what it does for them.

Partner articles
Cutting through the Christmas clutter: how Phantom helped bring a little magic to the streets of Wellington
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Three-hour queues, people pulling up on bikes to snatch away chocolate and a determined three-year-old boy are just a few indicators of the success of last year’s Wondrous Wellington Advent Calendar campaign run by the Wellington Regional Economic Development Agency. Here’s how the agency combined the digital with the physical to bring joy to city-dwellers.

News
Spot the difference
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Ikea Austria has released a series of creative print ads to promote its wireless charging ports, a feature integrated into select pieces of furniture.

News
There’s a time and place for civil disobedience
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Referencing important moments throughout history—both local and international—a short video clip from Greenpeace elaborates on the important role that civil disobedience has played in the fight for human rights over the years. Rosa Parks, Mahatma Gandhi, the suffragettes and Apartheid activists are all appear in the clip, reminding viewers that civil disobedience is justifiable if a cause is important enough. And in this instance, Greenpeace is arguing that climate change is an issue that merits civil disobedience.

News
Hot selfies in the Polish winter
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Saatchi & Saatchi/ Interactive Solutions Poland and Saatchi & Saatchi Switzerland have teamed up with GSK, a research-based pharmaceutical and healthcare company, to fight the flu during Poland’s winter by placing a thermo-scanner camera in Warsaw. The camera measures the users temperature to assess whether or not they have a fever, a symptom of flu, before taking a photo.

News
New year, new eyes
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The new year is a time where we all reevaluate our position in life. We think about our wishes, our resolutions and our fresh starts. But, it should also be a time where we think the lives of others, whose wants and needs are simpler than ours. French community service association Deuxième Marche aimed to remind us of the homeless and their needs this new year, by giving them more visibility to express themselves.

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