articles tagged 'Campaign'

Brewers Association of New Zealand enlists famous local boozers to push the real beauty of beer, but is it another example of 'fake transparency'?

  • Advertising
  • February 16, 2018
  • StopPress Team
Brewers Association of New Zealand enlists famous local boozers to push the real beauty of beer, but is it another example of 'fake transparency'?

The Brewers Association of New Zealand and Assignment Group are on a mission to educate Kiwis about the nutritional content of beer with the help of beer-lovers Robbie Magasiva, Antonia Prebble, Eric Murray and Hollie Smith. But not all are convinced the companies behind the campaign are being entirely truthful.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Paper Plus challenges millennials to get stuck into books

  • Advertsing
  • January 26, 2017
  • Bri Tither
Paper Plus challenges millennials to get stuck into books

Paper Plus has launched a sarcastic new ad campaign, via FCB, that's a dramatic shift from its previous marketing. With no blobby green alien mascot in sight, the stationery retailer is engaging with the millennial market by taking a shot at their addiction to social media sharing.

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Beef & Lamb NZ puts the focus on Kiwi young'uns

  • Advertising
  • February 18, 2016
  • Erin McKenzie
Beef & Lamb NZ puts the focus on Kiwi young'uns

Beef & Lamb New Zealand has ignored the advertising adage of not working with kids in a new campaign by TVNZ Blacksand that features a collection of adorable young'uns explaining what they would like to be when they grow up.

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