With voting kicking off in a week's time, parties are making their voices heard in a flurry of new campaigns.
Marketing, advertising & media intelligence
NZME has rolled out its election campaign with the help of a few children asking tough questions.
Public Trust and Ogilvy & Mather are tackling the topic of death in the hope it will urge New Zealanders to better prepare for the future.
NZME's Restaurant Hub is hoping to encourage New Zealanders out of their kitchens and into the country's eateries with a new campaign to promote its booking and takeaway services.
Contemplative stares, emotional musings and forest walks abound as MediaWorks introduces the new Bachelor
Ahead of the new season of The Bachelor, MediaWorks has released the identity of the man at the centre of TV's most elaborate love polygon. Creative director Shay Logan and marketing manager Reuben Wiremu talk about giving the audience a chance to get to know him and avoiding speculation.
Paper Plus has launched a sarcastic new ad campaign, via FCB, that's a dramatic shift from its previous marketing. With no blobby green alien mascot in sight, the stationery retailer is engaging with the millennial market by taking a shot at their addiction to social media sharing.
Pengiun Random House hopes to take the stress out of gift-giving this Christmas, with a ‘Gift that comes alive’ campaign via its in-house team.
Banking innovation: ASB rethinks bank cards and celebrates the arrival of Clever Kash in a new pair of ads
Shortly after announcing a return to an older slogan, ASB is staying busy with the release of two new ads, both of which have an innovation theme. The first shows how the bank is rethinking credit cards in the mobile age, while the latter celebrates the much-awaited arrival of Clever Kash.
Mercury Energy has turned up the cute factor in a new campaign, featuring a collection of kids with some pretty zany ideas.
Beef & Lamb New Zealand has ignored the advertising adage of not working with kids in a new campaign by TVNZ Blacksand that features a collection of adorable young'uns explaining what they would like to be when they grow up.
ANZ's latest student banking campaign taps into the creative student culture to prove 'Fortune Favours the Brave', with the help of international dance star Parris Goebel.
Air New Zealand is on a mission to turn on the eye taps this Valentine's Day, with the 'Timeless Love' video the airline has released showing the reunion of a WWII veteran with his long-lost English love after 71 years apart.
Never has anyone been so enthusiastic over crockery. Jet.com have released a Super bowl ambush campaign, taking the mickey out of the competition in an effort to sell bowls.
As in 2011, government once again handed out $3.28 million dollars to the various political parties. But while the spoils remained same, the number of recipients increased from 11 to 17 political parties for this year's allocation. The question now, however, is what the parties plan to spend the money on, and what they hope to acheive through their pre-election campaigns. So, in an effort to find out a little bit more about Labour's promotional moves, we sent a few questions to the party's campaign manager David Talbot. Here's what he had to say.
Back in June, UK's Campaign magazine published a Ltd Edition Emerging Talent Portfolio that showcased "the world's best young creative talent, as chosen by the world's best, er, old talent" and sold it at Cannes this year for 20p a copy. And two Kiwi entries made the top 50, TBWA\'s Agency Plankton and North Shore animation house Cirkus.