articles tagged 'Campaign'

Industry shows support for Bowel Cancer Awareness in pro bono campaign

  • Advertising
  • May 18, 2018
  • Erin McKenzie
Industry shows support for Bowel Cancer Awareness in pro bono campaign

Next month is Bowel Cancer Awareness Month and to get the message out there, this weekend a campaign showing that bowel cancer can affect young people is rolling out. It will hit our screens, radios, streets and papers thanks to the goodwill of agencies and media companies offering pro bono creative and media space.

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Brewers Association of NZ enlists famous local boozers to push the real beauty of beer, but is it another example of 'fake transparency'? - UPDATED

  • Advertising
  • April 26, 2018
  • StopPress Team
Brewers Association of NZ enlists famous local boozers to push the real beauty of beer, but is it another example of 'fake transparency'? - UPDATED

The Advertising Standards Authority has ruled that the ‘Beer The Beautiful Truth’ campaign is not misleading. However, the ASA has partially upheld one element of the complaint, ruling that Olympic gold medalist rower Eric Murray was a ‘hero of the young’ with special appeal to minors.

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Tatty's shows off its personality in staff-led campaign

  • Advertising
  • April 9, 2018
  • Sarah Dunn
Tatty's shows off its personality in staff-led campaign

Auckland designer second-hand store Tatty’s has launched a new campaign that puts its enthusiastic and personality-filled staff front and centre.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...

Amnesty International use hypnosis to raise awareness for refugees

  • PopPress
  • February 9, 2018
  • StopPress Team
Amnesty International use hypnosis to raise awareness for refugees

Amnesty International Nederlands puts five Netherlands and Belgium locals into the shoes of a Syrian refugee, using the most literal way possible, hypnosis.

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New Zealand Story bridges the Kiwi narrative to the rest of the world

  • Advertising
  • January 26, 2018
  • StopPress Team
New Zealand Story bridges the Kiwi narrative to the rest of the world

New Zealand Story targets overseas businesses to prop up and take notice of New Zealand’s sweet pockets of innovation and entrepreneurship.

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voices

Toyota: New Zealand’s favourite car brand for 30 years, or is it?—UPDATED

  • Advertising
  • January 25, 2018
  • Findlay Buchanan
Toyota: New Zealand’s favourite car brand for 30 years, or is it?—UPDATED

Toyota’s latest campaign bandies around the slogan ‘New Zealand’s favourite car brand for 30 years’. But what does ‘favourite car brand’ mean, and on what basis can it make the claim?

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Vying for votes: National, Labour and Green up the advertising ante

  • Advertising
  • September 5, 2017
  • StopPress Team
Vying for votes: National, Labour and Green up the advertising ante

With voting kicking off in a week's time, parties are making their voices heard in a flurry of new campaigns.

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NZME looks at the Election campaign through children's eyes

  • Advertising
  • August 24, 2017
  • StopPress Team
NZME looks at the Election campaign through children's eyes

NZME has rolled out its election campaign with the help of a few children asking tough questions.

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Public Trust urges New Zealanders to get real about death and prepare for the future

  • Advertising
  • August 11, 2017
  • StopPress Team
Public Trust urges New Zealanders to get real about death and prepare for the future

Public Trust and Ogilvy & Mather are tackling the topic of death in the hope it will urge New Zealanders to better prepare for the future.

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Restaurant Hub invites users to get out of cooking dinner in new campaign

  • Advertising
  • June 30, 2017
  • StopPress Team
Restaurant Hub invites users to get out of cooking dinner in new campaign

NZME's Restaurant Hub is hoping to encourage New Zealanders out of their kitchens and into the country's eateries with a new campaign to promote its booking and takeaway services.

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Contemplative stares, emotional musings and forest walks abound as MediaWorks introduces the new Bachelor

  • Advertising
  • March 1, 2017
  • StopPress Team
Contemplative stares, emotional musings and forest walks abound as MediaWorks introduces the new Bachelor

Ahead of the new season of The Bachelor, MediaWorks has released the identity of the man at the centre of TV's most elaborate love polygon. Creative director Shay Logan and marketing manager Reuben Wiremu talk about giving the audience a chance to get to know him and avoiding speculation.

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Paper Plus challenges millennials to get stuck into books

  • Advertsing
  • January 26, 2017
  • Bri Tither
Paper Plus challenges millennials to get stuck into books

Paper Plus has launched a sarcastic new ad campaign, via FCB, that's a dramatic shift from its previous marketing. With no blobby green alien mascot in sight, the stationery retailer is engaging with the millennial market by taking a shot at their addiction to social media sharing.

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Penguin plays Santa by picking the books to give this Christmas

  • Advertising
  • November 21, 2016
  • StopPress Team
Penguin plays Santa by picking the books to give this Christmas

Pengiun Random House hopes to take the stress out of gift-giving this Christmas, with a ‘Gift that comes alive’ campaign via its in-house team.

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Banking innovation: ASB rethinks bank cards and celebrates the arrival of Clever Kash in a new pair of ads

  • Advertising
  • November 21, 2016
  • StopPress Team
Banking innovation: ASB rethinks bank cards and celebrates the arrival of Clever Kash in a new pair of ads

Shortly after announcing a return to an older slogan, ASB is staying busy with the release of two new ads, both of which have an innovation theme. The first shows how the bank is rethinking credit cards in the mobile age, while the latter celebrates the much-awaited arrival of Clever Kash.

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More Kids? Mercury Energy gets a young perspective on power—UPDATED

  • Advertising
  • February 22, 2016
  • Erin McKenzie
 More Kids? Mercury Energy gets a young perspective on power—UPDATED

Mercury Energy has turned up the cute factor in a new campaign, featuring a collection of kids with some pretty zany ideas.

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