articles tagged 'Campaign'
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The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Paper Plus challenges millennials to get stuck into books

  • Advertsing
  • January 26, 2017
  • Bri Tither
Paper Plus challenges millennials to get stuck into books

Paper Plus has launched a sarcastic new ad campaign, via FCB, that's a dramatic shift from its previous marketing. With no blobby green alien mascot in sight, the stationery retailer is engaging with the millennial market by taking a shot at their addiction to social media sharing.

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voices

Beef & Lamb NZ puts the focus on Kiwi young'uns

  • Advertising
  • February 18, 2016
  • Erin McKenzie
Beef & Lamb NZ puts the focus on Kiwi young'uns

Beef & Lamb New Zealand has ignored the advertising adage of not working with kids in a new campaign by TVNZ Blacksand that features a collection of adorable young'uns explaining what they would like to be when they grow up.

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I like bowls?

  • PopPress
  • February 11, 2016
  • StopPress Team
I like bowls?

Never has anyone been so enthusiastic over crockery. Jet.com have released a Super bowl ambush campaign, taking the mickey out of the competition in an effort to sell bowls.

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What Labour is doing to reach the masses

  • Politics
  • July 18, 2014
  • StopPress Team
What Labour is doing to reach the masses

As in 2011, government once again handed out $3.28 million dollars to the various political parties. But while the spoils remained same, the number of recipients increased from 11 to 17 political parties for this year's allocation. The question now, however, is what the parties plan to spend the money on, and what they hope to acheive through their pre-election campaigns. So, in an effort to find out a little bit more about Labour's promotional moves, we sent a few questions to the party's campaign manager David Talbot. Here's what he had to say.

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Kiwi up-and-comers take place alongside world's top emerging talent

  • Advertising
  • August 11, 2011
  • StopPress Team
Kiwi up-and-comers take place alongside world's top emerging talent

Back in June, UK's Campaign magazine published a Ltd Edition Emerging Talent Portfolio that showcased "the world's best young creative talent, as chosen by the world's best, er, old talent" and sold it at Cannes this year for 20p a copy. And two Kiwi entries made the top 50, TBWA\'s Agency Plankton and North Shore animation house Cirkus.

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