articles tagged 'Cadbury'
topics
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Chocolate horror and holiday lust

  • PopPress
  • October 22, 2015
Chocolate horror and holiday lust

In the lead up to Halloween, Cadbury has quirky video that positions humans (or at least their disembodied hands) as the villains. The short clip shows a solitary chocolate block walking through a Halloween-themed world, all the while stalked by a great big human hand. And then, as the hand snatches the block, the clip orchestrates a classic horror film twist ending and shows a host of chocolate blocks watching a film at the big screen.

Read more

Your wish is my command: is online crowd-sourcing something marketers should be doing more of?

  • Marketing
  • August 27, 2015
  • Holly Bagge
 Your wish is my command: is online crowd-sourcing something marketers should be doing more of?

It’s never been easier for marketers to learn about their audience. All they need to do is go to social media, look at what they’re posting and what’s trending among their target age demographic. Brands have begun travelling to their audience to market to them too, launching social media campaigns, joining Snapchat, Instagram, Pinterest, whatever it may be. But something else we’ve noticed recently is brands going to their audience and essentially asking for advice, crowd-sourcing ideas for products like websites, food, even ads. Here are a few examples from here and abroad.

Read more
voices

DDB mixes Cadbury dairy milk and Jaffas with music, literally

  • July 17, 2015
  • StopPress Team
DDB mixes Cadbury dairy milk and Jaffas with music, literally

We’re sure by now many must be aware of Cadbury’s new fusion with its other product offering, Jaffas, as the new chocolate currently appears to be advertised in every supermarket aisle. And now a new TVC has been released by DDB promoting the chocolate which shows the mixing of the two products, but not in the way you might expect.

Read more

The brand and the fury: how Kiwi companies deal with the angry social media mob

  • Social media
  • July 2, 2015
  • Holly Bagge
The brand and the fury: how Kiwi companies deal with the angry social media mob

Brands are normally seen as the bullies; corporate monsters taking advantage of the little guy. But they aren’t just a logo, a uniform or an ad. They are made up of multiple individuals working in different branches on different levels. And often it’s the people lower down the chain who bear the brunt of angry customers, as any front of house hospo worker or call centre operator or social media manager will know. So in light of the Harmful Digital Communications Bill passing its third reading, and following some recent anger directed at the likes of Nestle, Cadbury, Ticketek and many others, we decided to ask a few New Zealand companies with 'passionate' followers a potentially stupid question: have they ever felt like they've been bullied online?

Read more

Thank you very much for your e-commerce platform: Cadbury pushes personalised choccies with 'Roses by You' site

  • Marketing
  • May 7, 2014
  • Ben Fahy
Thank you very much for your e-commerce platform: Cadbury pushes personalised choccies with 'Roses by You' site

Mass production still rules the world when it comes to making things. But the rise of 3D printing is seen by some as the third industrial revolution and the combination of digital data-collection and personalised printing has allowed some creative businesses and agencies to add some uniqueness to their products. Now, just in time for Mother's Day, Cadbury and Young & Shand have embraced that shift and dipped their toes in the e-commerce waters with an online gifting platform called 'Roses by You'.

Read more

Pimped out bus stops

  • PopPress
  • March 25, 2014
  • StopPress Team
Pimped out bus stops

When advertisers and TV people commandeer bus stops, the results are often very entertaining.

Read more

You can dance if you want to

  • PopPress
  • March 21, 2014
  • StopPress Team
You can dance if you want to

After its Willy Wonka-esque Joyville campaign, Cadbury is now on a mission to show how chocolate can improve the lot of those who are being crushed under the weight of day-to-day drudgery, and this passport control officer is powerless to resist the urge to cut some shapes in his workplace.

Read more

Movings|Shakings: 15 January

  • Movings/Shakings, brought to you by Marsden Inch
  • January 15, 2014
  • StopPress Team
Movings|Shakings: 15 January

Playing some Christmas catch-up for the first instalment of Movings/Shakings for 2014, with changes at Cadbury, Radio New Zealand, Radio Hauraki, Skinny Mobile, Rapp, Flossie, Photoplay and Fonterra.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit