articles tagged 'Cadbury'

Cadbury claims Colmar Brunton March Ad Impact Award

  • Ad Impact
  • April 19, 2018
  • StopPress Team
Cadbury claims Colmar Brunton March Ad Impact Award

March saw another great selection of new ads but there can only be one winner of the Colmar Brunton Ad Impact Award and this month it's Cadbury with its latest 'There’s a glass and a half in everyone' spot.

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Cadbury Creme Eggs get a musical treat

  • PopPress
  • March 30, 2017
  • StopPress Team
Cadbury Creme Eggs get a musical treat

'I'm waiting for it, that Creme Egg, I want it!'

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Sustainability isn't something brands can opt out of

  • Opinion
  • March 1, 2017
  • Jon Carapiet
Sustainability isn't something brands can opt out of

Admittedly, consumers don't always buy sustainable products. But TRA senior consultant Jon Carapiet warns that this doesn't mean businesses get to do whatever they want.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Purple is the colour of royalty but is the Cadbury crown slipping?

  • Voices
  • February 22, 2017
  • Colleen Ryan
Purple is the colour of royalty but is the Cadbury crown slipping?

TRA's Colleen Ryan assesses how much damage Cadbury is doing to its brand by closing its Dunedin factory.

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Chocolate horror and holiday lust

  • PopPress
  • October 22, 2015
Chocolate horror and holiday lust

In the lead up to Halloween, Cadbury has quirky video that positions humans (or at least their disembodied hands) as the villains. The short clip shows a solitary chocolate block walking through a Halloween-themed world, all the while stalked by a great big human hand. And then, as the hand snatches the block, the clip orchestrates a classic horror film twist ending and shows a host of chocolate blocks watching a film at the big screen.

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voices

Your wish is my command: is online crowd-sourcing something marketers should be doing more of?

  • Marketing
  • August 27, 2015
  • Holly Bagge
 Your wish is my command: is online crowd-sourcing something marketers should be doing more of?

It’s never been easier for marketers to learn about their audience. All they need to do is go to social media, look at what they’re posting and what’s trending among their target age demographic. Brands have begun travelling to their audience to market to them too, launching social media campaigns, joining Snapchat, Instagram, Pinterest, whatever it may be. But something else we’ve noticed recently is brands going to their audience and essentially asking for advice, crowd-sourcing ideas for products like websites, food, even ads. Here are a few examples from here and abroad.

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TVCs of the week: 21 July

  • TVC of the Week
  • July 21, 2015
  • StopPress Team
TVCs of the week: 21 July

A round of applause for Kiwibank, Cadbury and TVNZ.

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DDB mixes Cadbury dairy milk and Jaffas with music, literally

  • July 17, 2015
  • StopPress Team
DDB mixes Cadbury dairy milk and Jaffas with music, literally

We’re sure by now many must be aware of Cadbury’s new fusion with its other product offering, Jaffas, as the new chocolate currently appears to be advertised in every supermarket aisle. And now a new TVC has been released by DDB promoting the chocolate which shows the mixing of the two products, but not in the way you might expect.

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The brand and the fury: how Kiwi companies deal with the angry social media mob

  • Social media
  • July 2, 2015
  • Holly Bagge
The brand and the fury: how Kiwi companies deal with the angry social media mob

Brands are normally seen as the bullies; corporate monsters taking advantage of the little guy. But they aren’t just a logo, a uniform or an ad. They are made up of multiple individuals working in different branches on different levels. And often it’s the people lower down the chain who bear the brunt of angry customers, as any front of house hospo worker or call centre operator or social media manager will know. So in light of the Harmful Digital Communications Bill passing its third reading, and following some recent anger directed at the likes of Nestle, Cadbury, Ticketek and many others, we decided to ask a few New Zealand companies with 'passionate' followers a potentially stupid question: have they ever felt like they've been bullied online?

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Glass and a third full? Cadbury breaks a bit more off its blocks, Whittaker's holds firm

  • Marketing
  • February 4, 2015
  • Holly Bagge
Glass and a third full? Cadbury breaks a bit more off its blocks, Whittaker's holds firm

Hear that? It’s the sound of chocolate lovers nation-wide sharpening their pitchforks after Cadbury announced on its Facebook page that it will be downsizing its family-sized block—again.

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Thank you very much for your e-commerce platform: Cadbury pushes personalised choccies with 'Roses by You' site

  • Marketing
  • May 7, 2014
  • Ben Fahy
Thank you very much for your e-commerce platform: Cadbury pushes personalised choccies with 'Roses by You' site

Mass production still rules the world when it comes to making things. But the rise of 3D printing is seen by some as the third industrial revolution and the combination of digital data-collection and personalised printing has allowed some creative businesses and agencies to add some uniqueness to their products. Now, just in time for Mother's Day, Cadbury and Young & Shand have embraced that shift and dipped their toes in the e-commerce waters with an online gifting platform called 'Roses by You'.

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The philanderer's choice: Smith's confectionary confessional

  • PopPress
  • April 15, 2014
  • StopPress Team
The philanderer's choice: Smith's confectionary confessional

The Herald on Sunday ran a story over the weekend that detailed All Black Aaron Smith's romantic dalliances. And we couldn't help but notice a strange bit of brand advocacy in among the sordid revelations.

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Pimped out bus stops

  • PopPress
  • March 25, 2014
  • StopPress Team
Pimped out bus stops

When advertisers and TV people commandeer bus stops, the results are often very entertaining.

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You can dance if you want to

  • PopPress
  • March 21, 2014
  • StopPress Team
You can dance if you want to

After its Willy Wonka-esque Joyville campaign, Cadbury is now on a mission to show how chocolate can improve the lot of those who are being crushed under the weight of day-to-day drudgery, and this passport control officer is powerless to resist the urge to cut some shapes in his workplace.

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The Compendium: 14 February

  • PopPress
  • February 14, 2014
  • StopPress Team
The Compendium: 14 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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