Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Marketing, advertising & media intelligence
While we celebrated Queen’s Birthday with a long weekend, Y&R was revelling over a Grand Effie win at the 2017 North American Effie Awards for ‘The McWhopper Proposal’.
Y&R staff around the world are celebrating Y&R NZ's win of the GRANDY for the 'McWhopper campaign', the highest honour at the New York ANDY awards.
Burger King's 'Backyard BK BBQ' campaign via Colenso BBDO which was launched last week, and allows punters to apply online for a chance to cook their mates some juicy Whopper burgers has seen impressive results, with more than 11,000 entries so far.
Burger King, the New Zealand Fire Service, Icebreaker and James & Wells bask in the limelight on the first day of spring.
Tower Insurance, 2degrees, LG and Burger King deserve a pat on the back this week.
Burger King has been getting a fair bit of love on Facebook for its Joseph Parker promos, which involve a couple of stereotypical marketing lackeys begrudgingly acquiescing to the boxer's demands and aim to reward customers with special short-term deals if he wins. And Burger King and Colenso BBDO are continuing to have a laugh at their own expense with an ad that riffs on the fast food industry's penchant for stretching the truth in its ads.
After Joseph Parker dominated the German champ last weekend and won in the second round, Burger King had to honour the pledge it made to its new mascot (under duress) and sell Whoppers for $2. And Parker's thunder face has returned.
People love to complain, particularly when it comes to ads. “Why does it always become louder during the ads?”, “I hate this ad”, “I swear they screen ads longer than they used to” – are all common complaints heard around the endangered television set. The Advertising Standards Authority has released a report on the top 10 most complained about ads from last year, here’s the rundown.
A solemn nod of the head for Gregg's, Tip Top Bread, Vodafone and Burger King.
Burger King has cut toys from its kids’ meal options and stopped television advertising of its kids’ meals, and it says it's the first burger chain in New Zealand to do so.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here's what Nick Garrett, managing director of Colenso BBDO, thought about 2014.
Colenso BBDO and Burger King are continuing their somewhat outrageous creative partnership with the introduction of Frank, a cockney geezer with a seeming inexhaustible resource of vernacular-laden phrases that even Guy Ritchie would battle to understand.
In New York rats and mice are a serious problem. It is thought that there could be as many as four for each New Yorker. That's a lot vermin (roughly 32 million if you were wondering). d-CON, an American pest control company has taken to celebrating the little victories against our furry foes in their latest campaign via Havas Worldwide.