Browsing: Burger Burger

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Q&A: Burger Burger’s Mimi Gilmour talks omnichannel
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Burger Burger, nestled in Ponsonby Central, has fast become one of the most popular burger joints in town. It has lured customers with its tasty but affordable burgers, delicious milkshakes and witty marketing style. It has also recently expanded, opening up a restaurant dubbed Fish Fish. Burger Burger has amassed more than 40,000 followers across Facebook and Instagram, here’s its co-founder and creative director Mimi Gilmour on the business’s digital approach.

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Burgers and wine, the perfect ingredients for love? Burger Burger and Fullers hope so
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Fullers and Burger Burger have teamed up to play cupid for a match-making campaign via Motion Sickness Studio. Hoping that burgers and wine are the perfect aphrodisiac, the two companies will host dates for lucky entrants looking for love.

While a collaboration between a burger restaurant and ferry service may seem a bit unconventional, creative director and founder of Motion Sickness Studio Sam Stuchbury says the companies have a cross over in their target demographics.

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Brands hail Snapchat at NZ’s SMCAKL Awards
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Snapchat was an unofficial star of the annual Social Media Awards last night with many brands citing it as a great marketing platform to engage with their audiences, including the Blogger of the Year and People’s Choice Award winner NZGirl.

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NZ brands jump on the Periscope bandwagon–UPDATED
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Live streaming app Periscope is relatively new on the scene, but already some big brands are finding creative ways to use the platform to market themselves. After finding some good examples of brands using it abroad we’ve had a hunt around for some New Zealand examples, and the feedback so far is promising. We also take a look at some of the dangers of live streaming and how the content is monitored.

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Social eating: Burger Burger’s physical/digital expansion
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The rapidly growing ‘better burger’ segment has brought joy to the mouths of many New Zealanders—and some concern to the cheaper, more quotidian fast food incumbents (in a classic case of if you can’t beat them, join them, McDonald’s is attempting to ride the premium train with some new ‘create your own’ options). Burger Burger has quickly become one of Auckland’s favourite posh burger establishments since Mimi Gilmour, she of Mexico fame, launched it last year and Motion Sickness Studio (MSS) has helped make that happen.