Branching out of his work in the office, Colenso BBDO senior creative Freddie Coltart is channeling his inner artisan with his two brothers to bring the Swedish outdoor game Kubb to New Zealand. We chat to him about how Kubb Brothers came to be and how his agency experience has helped him build his own brand.
Auckland brand and packaging agency Brother Design maintained its good form at the Vertex Awards by picking up gold, silver and bronze awards at the latest edition of the annual show.
Old gun Simply Squeezed and relatively new flatbread brand Farrah’s both lead their respective categories. And while the conventional FMCG wisdom when in this position is ‘don’t rock the boat’, both brands have called on the Dow Group to give them a makeover.
Known for bucking against the trend of plain-as-Jane packaging for grocery house brands, Foodstuffs’ latest investment into the design of its Pams flour range is proving to be a winner, with Auckland-based agency Brother picking up a gold award at the 2014 Pentawards, a global competition which recognises the best of packaging design.
We wrote about Brother’s plans to promote its naming rights sponsorship of the brrmm brrmms a few weeks back. And the multi-channel campaign went live this week, led by a cool new TVC created by Raydar and SPG/Kaleidoscope that’s about as far away as you could get from the Japanese company’s previous TV efforts and links its technology with rally driving by bringing a print out of a car to life.
For many years, Brother has focused on promoting printers, copiers, sewing machines, labellers and other products from its “home and business IT peripherals” range, usually with a host of low-budget TV ads and that well-known tune at the end, ‘Brutttthhhher’. But it’s attempting to come out of the shadows in New Zealand—and, at the same time, showcase the Japanese company’s technological prowess—by signing up as naming rights sponsor of the Brother Rally New Zealand and the Brother International Rally of Whangarei.