For latest extension of the ‘Legends’ campaign Clemenger’s content arm Flare (in conjunction with Eastern Bay of Plenty Road Safety) partnered with social media star Jimi Jackson on a content-led campaign that aims to reach young males who continue to take risks by getting behind the wheel while intoxicated.
After around 25 years spent working with various agencies under the Clemenger Group, Clemenger BBDO’s executive creative director Philip Andrew has decided the time is right to pass the baton.
After a bit of a wait, Clemenger BBDO managed to find a replacement managing director when Andrew Holt shifted south from Colenso in late 2010. And it’s also been on the hunt for a new creative director ever since Paul Nagy left in mid 2010. Good things take time, of course, and it’s now filled the position after executive creative director Philip Andrew, who has overseen some pretty bloody good work since taking responsibility for the empty chairs, announced the internal promotion of Brigid Alkema.
It was was a double-whammy for Anne Boothroyd and Brigid Alkema from Clemenger BBDO (WGN) at the Grande ORCA awards, with ‘The People’ overwhelmingly agreeing with the judges and picking ‘Sliding Doors’ for the New Zealand Transport Agency as their favourite radio ad.