articles tagged 'Bridget Taylor'

Gender. What’s the issue?

  • Regular voices
  • March 15, 2017
Gender. What’s the issue?

At a time when words like 'feminazi', 'man hater' and 'snowflake' are thrown around quite freely, Bridget Taylor thinks the gender debate is still worth having.

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Movings/Shakings: 20 March

  • Movings/Shakings, brought to you by Marsden Inch
  • March 20, 2015
  • StopPress Team
Movings/Shakings: 20 March

Industry happenings at JustOne/.99, PHD, Designworks, TVNZ, Springload, DDB, Interbrand and Cannes Lions.

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The mutating Contagion: selling out or savvy strategy?

  • Advertising
  • June 11, 2013
  • Ben Fahy
The mutating Contagion: selling out or savvy strategy?

When Contagion launched a few years back, it was loudly beating the digital and social drum. It still is, but it's also doing more of what some would call traditional agency work. So is it selling out? Or is getting in on the groundfloor by offering specialist skills that clients seem to be looking for and then gradually taking a bigger chunk of the business a smart strategy?

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TVNZ shares the love, Contagion steals some thunder

  • Advertising
  • May 11, 2012
  • Ben Fahy
TVNZ shares the love, Contagion steals some thunder

Colenso was named as TVNZ's 'agency of choice' in October 2009, when the Brent Smart/Jason Paris agency-client combo was in effect. But, judging by some of the national broadcaster's recent projects, that doesn't appear to be the case any more.

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Movings/Shakings: 4 May

  • movingsshakings
  • May 4, 2012
  • StopPress Team
Movings/Shakings: 4 May

May the fourth be with you as Contagion announces a creative promotion and a new piece of business, McDonald's adds two to the grill, Rawdon Christie makes it an English breakfast, nzgirl finds its new general manager, Datamine welcomes a new geek, Sir Dryden Spring steps down and Phantom Billstickers crows about a new Auckland site.

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Swap meet: Contagion and Tourism NZ aim for the young'uns with global trade-in scheme

  • Advertising
  • November 16, 2011
  • Ben Fahy
Swap meet: Contagion and Tourism NZ aim for the young'uns with global trade-in scheme

Most of Tourism New Zealand's sizable marketing and comms budget now gets directed towards digital channels in an effort to get 'active considerers' on the plane. And its latest work via Contagion is trying to tempt the Gen Ys back for some backpacking with Storiesbeatstuff.com, something the agency believes is "possibly the largest social media campaign a New Zealand agency has produced". 

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Contagion sweeps through Tourism New Zealand offices

  • Advertising
  • October 1, 2010
  • Ben Fahy
Contagion sweeps through Tourism New Zealand offices

The unofficial word was out a while back that Dean and Bridget Taylor were heading back to New Zealand with some big plans. And now the official word is out: the couple have taken up the reins as directors of a new outfit called Contagion that will, from October, partner with Vivaki to lead the Tourism New Zealand (TNZ) business won by Razorfish in moderately interesting circumstances back in May.

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