Browsing: Brendan Jarvis

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‘Sage advice with a modern lens’: Sneddon launches indie media agency Super, GoPro experiment gives insight into modern media consumption
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After 11 years with Mr Smith, Ron Sneddon has cut the ribbon on his own independent media agency, Super, which has a heavy focus on digital media and branded content. And, after a small experiment involving GoPro cameras and a few Kiwi families showed him that traditional thinking around media consumption wasn’t keeping up with the reality, he says it was time for a different approach.