William Trubridge didn’t quite manage to break his own free-diving world record on Wednesday morning. But, with the help of a big push from Steinlager and a live broadcast from TVNZ, he did manage to get plenty of New Zealanders watching the attempt on Breakfast.
Apple-evangelist-turned-Googler Guy Kawasaki was in Auckland earlier this month, sharing with the Air New Zealand Social Media Breakfast crowd his top tips for enchanting people and winning followers on social networks.
Breakfast, as the old idiom goes, is the most important meal of the day. Burger King NZ obviously didn’t get the memo and left that segment of the fast-food market to competitors like McDonald’s and Wendys. But, as a new campaign by Colenso BBDO that spans TV, radio, press, online, sampling and PR states, it’s now “woken up to a whole new time”.