Last night, in a Freeman’s Bay bar, Brandworld celebrated 20 years in business with its staff, clients, friends and many glasses of wine. Alongside a trip down memory lane with a few speeches by managing director Richard Stevens and founder Bill Peake, it farewelled industry legend John MacDonald, by sharing his successes and bad calls, and remembered its former executive director Mike O’Sullivan, whose passing last year was felt across the industry. We chat to Stevens about the agency’s approach to content marketing and its enduring work.