Marketing industry legend John Macdonald passed away peacefully at Auckland Hospital after a short illness on Friday, 6 October.
Marketing, advertising & media intelligence
Lotto NZ focuses on making different dreams come true, calls on Jesse Mulligan to promote its charitable side
While some believe giving gambling money to worthy causes is a prime example of robbing Peter to pay Paul, Lotto NZ is trumpeting the positive aspects of that arrangement in a new campaign fronted by comedian and RNZ afternoon host Jesse Mulligan.
We keep hearing it: TV is dead and digital is the dream; your ticket to ever-lasting marketing glory. But BrandWorld's Mike O'Sullivan says TV is still alive and well and consumers' passion for video shows no sign of letting up.
Changes at Insight, Fairfax, BrandWorld, MediaWorks and MoreFM.
Industry happenings at DB Breweries, Dynamo, Coca-Cola Amatil, BrandWorld, The Sweet Shop, Jericho, Kiwa, Data Insight, and Touchtech.
Industry shuffles at Cadbury, Saatchi & Saatchi NZ, the All Blacks, BrandWorld, Clemenger, RAPP and Word of Mouth.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Content marketing specialist BrandWorld has just launched Field Trials, a new masthead that aims to showcase products targeted at farmers. This move marks a change in direction for BrandWorld, in the sense that this is the company’s first foray into the rural market. Although the previous four mastheads – Discover, The Extra Mile, Eating Well and Family Health Diary – do sometimes feature products that appeal to both the rural and urban markets, the new offering will focus exclusively on targeting farmers. And if the statistics from the Ministry of Primary Industries are anything to go by, this could prove to be a lucrative move.
BrandWorld's Mike O'Sullivan pioneered the masthead format in New Zealand, he's been inducted into the TVNZ Marketing Hall of Fame and, as this video created by his loving team shows, it turns out he's also a dead ringer for Peter Griffin.
In these fragmented, digital times, the allure and impact of big, expensive brand ads is on the wane. Content marketing is increasingly filling the void and the industry is starting to recognise that substance is more important than style when it comes to advertising. And it’s about time, says Mike O’Sullivan, executive director at BrandWorld and recent inductee into the TVNZ Marketing Hall of Fame.
Richard Stevens, now managing director of BrandWorld, plans to rejuvenate the company's mastheads as founder Bill Peake and former shareholder Mike O’Sullivan dip a toe into retirement.
Beer drinkers who want to take a step towards becoming beer connoisseurs can now look forward to Lion's latest content marketing campaign on TVNZ.
As the old idiom goes, bad news travels fast. And, in a world where the 'corporate fail' is prime social media—and, increasingly, mainstream media—fodder, spreading the good news is becoming increasingly difficult. So, in an effort to balance the ledger somewhat, TVNZ and BrandWorld set up a new platform called The Extra Mile—almost like the commercial equivalent of One News' Good Sorts segment—to bring more attention to some of those positive tales. And the inaugural episode was broadcast last night on TV One.
Masthead advertising company BrandWorld has added another brand to its stable, with The Extra Mile aiming to attract corporates that have positive tales to tell. And it's got some fairly big names on board to tell them.
Our behaviour is about to be micro-measured. But just what tale will those numbers tell? Read more >>
Learning from the marketing methods that unlocked the White House. Read more >>