articles tagged 'BrandWorld'
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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Movings/Shakings: 26 September

  • Movings/Shakings, brought to you by Marsden Inch
  • September 26, 2014
  • StopPress Team
Movings/Shakings: 26 September

Industry happenings at DB Breweries, Dynamo, Coca-Cola Amatil, BrandWorld, The Sweet Shop, Jericho, Kiwa, Data Insight, and Touchtech.

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voices

Movings|Shakings: 25 March

  • Movings/Shakings, brought to you by Marsden Inch
  • March 25, 2014
  • StopPress Team
Movings|Shakings: 25 March

Industry shuffles at Cadbury, Saatchi & Saatchi NZ, the All Blacks, BrandWorld, Clemenger, RAPP and Word of Mouth.

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BrandWorld sets its sights on rural dollars with new masthead

  • Content marketing
  • March 21, 2014
  • Damien Venuto
BrandWorld sets its sights on rural dollars with new masthead

Content marketing specialist BrandWorld has just launched Field Trials, a new masthead that aims to showcase products targeted at farmers. This move marks a change in direction for BrandWorld, in the sense that this is the company’s first foray into the rural market. Although the previous four mastheads – Discover, The Extra Mile, Eating Well and Family Health Diary ­– do sometimes feature products that appeal to both the rural and urban markets, the new offering will focus exclusively on targeting farmers. And if the statistics from the Ministry of Primary Industries are anything to go by, this could prove to be a lucrative move.

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BrandWorld's own Family Guy

  • PopPress
  • November 21, 2013
  • StopPress Team
BrandWorld's own Family Guy

BrandWorld's Mike O'Sullivan pioneered the masthead format in New Zealand, he's been inducted into the TVNZ Marketing Hall of Fame and, as this video created by his loving team shows, it turns out he's also a dead ringer for Peter Griffin.

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The end of the big show: Mike O'Sullivan on how content trumps creativity

  • Marketing
  • September 9, 2013
  • Mike O'Sullivan
The end of the big show: Mike O'Sullivan on how content trumps creativity

In these fragmented, digital times, the allure and impact of big, expensive brand ads is on the wane. Content marketing is increasingly filling the void and the industry is starting to recognise that substance is more important than style when it comes to advertising. And it’s about time, says Mike O’Sullivan, executive director at BrandWorld and recent inductee into the TVNZ Marketing Hall of Fame.

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Stevens hunts fresh mojo at BrandWorld

  • Advertising
  • August 26, 2013
  • Amanda Sachtleben
Stevens hunts fresh mojo at BrandWorld

Richard Stevens, now managing director of BrandWorld, plans to rejuvenate the company's mastheads as founder Bill Peake and former shareholder Mike O’Sullivan dip a toe into retirement.

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Cadbury tells its Fairtrade tale in first instalment of TVNZ's The Extra Mile

  • Marketing
  • September 24, 2012
  • Ben Fahy
Cadbury tells its Fairtrade tale in first instalment of TVNZ's The Extra Mile

As the old idiom goes, bad news travels fast. And, in a world where the 'corporate fail' is prime social media—and, increasingly, mainstream media—fodder, spreading the good news is becoming increasingly difficult. So, in an effort to balance the ledger somewhat, TVNZ and BrandWorld set up a new platform called The Extra Mile—almost like the commercial equivalent of One News' Good Sorts segment—to bring more attention to some of those positive tales. And the inaugural episode was broadcast last night on TV One.

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Regional mathematics

  • Opinion
  • August 24, 2009
  • StopPress Team
Regional mathematics

Our behaviour is about to be micro-measured. But just what tale will those numbers tell? Read more >>

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