articles tagged 'brands'

'It's time to jump on that bandwagon': Isentia's Russ Horell on social media, influencers and the future of journalism

  • Media
  • March 27, 2018
  • Erin McKenzie
'It's time to jump on that bandwagon': Isentia's Russ Horell on social media, influencers and the future of journalism

Gone are the days of media monitors delivering clients a package of newspaper cutouts each morning, but that doesn't mean monitoring is no longer required. Rather, it's as important than ever clients have a pair of eyes on the news gaining attention across the expanding media landscape. Russ Horell, Isentia’s New Zealand country manager, talks to StopPress about the rise of social media, how it's responding with AI and what the future of news and journalism looks like.

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A sceptical bunch: only one in five New Zealanders trust global brands online

  • Research
  • October 24, 2017
  • StopPress Team
A sceptical bunch: only one in five New Zealanders trust global brands online

Global brands are struggling to win the trust of connected New Zealanders, according to research from Kantar TNS.

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September 21 2012: The day the social media dream died

  • Voices
  • September 21, 2017
  • Paul Catmur
September 21 2012: The day the social media dream died
Facebook

September 21 marks the five-year anniversary of the day when Facebook turned social media into just plain ‘media’. This date is probably worth noting, if not necessarily celebrating, as it marks the end of the dream of brands having unlimited conversations with their fans for free.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

topics
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

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Sweden's museum of failure

  • PopPress
  • April 18, 2017
Sweden's museum of failure

Even the best brands in the world sometimes misstep. But rather than letting bygones be bygones, innovation research Samuel West is on a mission to ensure that brands don't forget the worst of what they've dumped onto consumers.

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Riding the wave of social conversations

  • Opinion
  • March 29, 2017
  • Antony Ede
Riding the wave of social conversations

Brands are just coming of age in the new collaborative economy. Like any teenager though, a lot of their actions at the moment are a bit awkward. Most of us learnt at some point that joining in on an existing conversation is much easier than starting your own by shouting until you get someone to pay attention. But to join in and be heard means being relevant and on code, and of course the ‘on code’ bit is what brands need to work out because it is constantly changing.

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voices

TVNZ's Jeff Latch and Andrew Shaw on brand integration, stacked content and reaching the young'uns

  • Media
  • October 3, 2016
  • Erin McKenzie
TVNZ's Jeff Latch and Andrew Shaw on brand integration, stacked content and reaching the young'uns

Buying content is easy. But getting viewers to tune in so you can make money from it is a whole other challenge. We chat to TVNZ's Jeff Latch and Andrew Shaw about how they're planning to address the latter part of this equation.

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A thespian skill: what brands can learn from acting in the social media age

  • Opinion
  • September 8, 2016
  • Colleen Ryan
A thespian skill: what brands can learn from acting in the social media age

TRA's Colleen Ryan on what Shakespeare can teach brands about breaching the fourth wall through social, where a new set of rules apply.

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Rio 2016: brands get into the Olympic spirit

  • Advertising
  • July 29, 2016
  • StopPress Team
Rio 2016: brands get into the Olympic spirit

It's only a week until the Rio 2016 Olympics Games kick off, so we thought we'd take a look at what the New Zealand Olympic Committee and sponsors have been doing to build hype in the lead up to the spectacle.

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Which brands got you this April Fools' Day?

  • Advertising
  • April 1, 2016
  • StopPress Team
Which brands got you this April Fools' Day?

It’s that time of year again, when PR and marketing teams (and media outlets) let their imaginations run wild to both fool and entertain consumers. So who got tricky this April Fools?

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Rainbow flags, sequins and bubbles: brands join the Auckland Pride Parade

  • Sponsorship
  • February 23, 2016
  • StopPress Team
Rainbow flags, sequins and bubbles: brands join the Auckland Pride Parade

The annual Auckland Pride festival (5 February - 21 February) has been running for the past four years and the highlight is the Pride Parade, which saw colourful floats and well-known drag queens sashaying down Ponsonby Road on Saturday. Here’s a look at how the parade’s sponsors were involved to show their support for the rainbow community. PLUS: why embracing the rainbow community is not only good for New Zealand as a whole, but is also good for businesses after the lucrative 'pink dollar'.

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Hotwire NZ's managing director on why corporates should take a stance

  • Opinion
  • February 5, 2016
  • Hamish Anderson
Hotwire NZ's managing director on why corporates should take a stance
Mohamed Hassan (RNZ)

In light of the TPPA signing yesterday, Hotwire NZ's Hamish Anderson looks at the huge influence brands can yield when they put their weight behind a cause and how corporates can bridge the gap between 'greed' and 'need'.

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The Compendium: 29 January

  • PopPress
  • January 29, 2016
  • StopPress Team
The Compendium: 29 January

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Facebook video vs. YouTube: which should brands use?

  • Advertising
  • August 6, 2015
  • Holly Bagge
Facebook video vs. YouTube: which should brands use?

Shortly after its inception, YouTube became the go-to platform for watching and uploading videos, so brands begun uploading content to it to attract consumers. But in recent times Facebook has nudged its way in, placing an increased focus on the exposure of its video content to attempt to take a slice of YouTube’s marketing pie (or the whole pie if it can manage it). Here’s a look at Facebook video compared to YouTube, including some agency insights into the use of the two platforms for video sharing.

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NZ brands jump on the Periscope bandwagon--UPDATED

  • June 25, 2015
  • Holly Bagge
NZ brands jump on the Periscope bandwagon--UPDATED

Live streaming app Periscope is relatively new on the scene, but already some big brands are finding creative ways to use the platform to market themselves. After finding some good examples of brands using it abroad we’ve had a hunt around for some New Zealand examples, and the feedback so far is promising. We also take a look at some of the dangers of live streaming and how the content is monitored.

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Anzac activations: a rundown of how brands and government bodies commemorated the centenary

  • Advertising
  • April 28, 2015
  • Holly Bagge
Anzac activations: a rundown of how brands and government bodies commemorated the centenary

This past weekend marked 100 years since the Anzac forces landed on the Gallipoli Peninsula. As a result, ceremonies and events were run up and down the country resulting in exhibition openings, parades and the building of a gigantic poppy. To put the scale of the event in context, the New Zealand Government alone is estimated to have spent around $42 million on centenary commemorations—and this only paints part of the picture given that promotional spending by brands is difficult to tally. And while most of the activations were in good taste here and across the ditch, the event once again served as a reminder of the fine line between commemoration and commercialisation of a tragic day in history. Here's a rundown of some of the activations that took place.

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