articles tagged 'branding'
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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
voices

‘We’re more a house of brands than a branded house’ – Garage Project co-founder Jos Ruffell

  • Marketing
  • February 3, 2017
  • Jihee Junn
‘We’re more a house of brands than a branded house’ – Garage Project co-founder Jos Ruffell

Tearing up the marketing rulebook since the very beginning, Garage Project has paved its own unique path to success. Now entering a new phase of growth with the opening of its Hawkes Bay brewery, Garage Project co-founder Jos Ruffell explains both the benefits and challenges of foregoing an overarching brand, how it works directly with artists in lieu of agencies, and its relentless commitment to remaining an independent brewer.

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Horse's Mouth: Doug Hastie, Chanui

  • Horse's Mouth
  • January 24, 2017
  • Erin McKenzie
Horse's Mouth: Doug Hastie, Chanui

Breaking into a well-established market is no easy task. But by coupling a strong product with the some-might-say mad decision to front his own advertising, Doug Hastie has made Chanui one of the more recognisable brands on the supermarket shelves. And for him, this is only the start of much bigger things.

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Mercury buzzes in with new look, champions renewable energy

  • Advertising
  • July 29, 2016
  • Damien Venuto
Mercury buzzes in with new look, champions renewable energy

Mighty River Power and Mercury Energy have been conflated into a single brand with a greater focus on renewable energy. Now trading under the name Mercury, the updated brand comes complete with a new look, featuring a simple bee on a yellow background.

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A design perspective on New Zealand’s new bank notes

  • Design
  • October 6, 2015
  • StopPress Team
A design perspective on New Zealand’s new bank notes

While the news has been filled with reactions to the flag, our newly designed bank notes seem to have taken a back seat. They aren’t cheap either, at a 'mere' $80 million, and if we are looking at shedding the shackles of the monarchy in the form of the Union Jack, should the Queen be departing our bank notes too? And what about core design principles. Do our notes stack up to the aesthetics of those from other nations? We talk to designer Brian Slade, creative director for Insight Creative for a commentary on another facet of New Zealand’s branding, our currency.

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Lewis Road Creamery cries over copied milk as Goodman Fielder aims for a slice of the premium market

  • Marketing
  • September 29, 2015
  • Ben Fahy
Lewis Road Creamery cries over copied milk as Goodman Fielder aims for a slice of the premium market

Lewis Road Creamery's Peter Cullinane says the premium dairy brand he founded in 2011 has re-energised the white milk sector and now has over 50 percent of the organic milk market in New Zealand. Now Goodman Fielder has taken the cow by the teats and released its own range of three premium organic milks under the Puhoi Valley brand. But Cullinane has come out swinging, saying it is "pathetic plagiarism" and shows a "staggering lack of imagination".

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