BNZ has launched its first major brand campaign in some time.
Marketing, advertising & media intelligence
Dow Design's Simon Wedde argues that you should give branding a fair go.
The wrangle of the P's has now reached legal heights as Paypal announces its suing Pandora.
Nespresso, News Works, Notable and Noted—won't someone stop with all the N's?
Admittedly, consumers don't always buy sustainable products. But TRA senior consultant Jon Carapiet warns that this doesn't mean businesses get to do whatever they want.
Pandora, Paperboy and Ponsonby Business Association—won't someone stop with all the P's?
MediaWorks executive creative director Ant Farac tells StopPress about the artist that inspired the much-maligned Three logo.
Tearing up the marketing rulebook since the very beginning, Garage Project has paved its own unique path to success. Now entering a new phase of growth with the opening of its Hawkes Bay brewery, Garage Project co-founder Jos Ruffell explains both the benefits and challenges of foregoing an overarching brand, how it works directly with artists in lieu of agencies, and its relentless commitment to remaining an independent brewer.
Breaking into a well-established market is no easy task. But by coupling a strong product with the some-might-say mad decision to front his own advertising, Doug Hastie has made Chanui one of the more recognisable brands on the supermarket shelves. And for him, this is only the start of much bigger things.
Mighty River Power and Mercury Energy have been conflated into a single brand with a greater focus on renewable energy. Now trading under the name Mercury, the updated brand comes complete with a new look, featuring a simple bee on a yellow background.
TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data
TVNZ-NZ Marketing Awards 2017: Whittaker’s Caitlin Attenburrow celebrates sweet Rookie Marketer success
TVNZ-NZ Marketing Awards 2017: How AA's Dougal Swift transformed a 'cardigan and slippers' brand to win Marketer of the Year
Z Energy is driving home its sustainability message with two new spots that draw attention to some of the initiatives it's currently rolling out.
It’s no secret that MediaWorks had a tough year in 2015, with major changes in its current affairs lineup provoking ire among both industry commentators and viewers and declining ratings for some of its big reality TV shows making things tough commercially. But it's hoping a new year signals new beginnings, and the media company is kicking off 2016 with a new logo.
The Christchurch Arts Centre recently brought in creative duo Ben and Libby Crawford to rethink its branding.
While the news has been filled with reactions to the flag, our newly designed bank notes seem to have taken a back seat. They aren’t cheap either, at a 'mere' $80 million, and if we are looking at shedding the shackles of the monarchy in the form of the Union Jack, should the Queen be departing our bank notes too? And what about core design principles. Do our notes stack up to the aesthetics of those from other nations? We talk to designer Brian Slade, creative director for Insight Creative for a commentary on another facet of New Zealand’s branding, our currency.
Lewis Road Creamery cries over copied milk as Goodman Fielder aims for a slice of the premium market
Lewis Road Creamery's Peter Cullinane says the premium dairy brand he founded in 2011 has re-energised the white milk sector and now has over 50 percent of the organic milk market in New Zealand. Now Goodman Fielder has taken the cow by the teats and released its own range of three premium organic milks under the Puhoi Valley brand. But Cullinane has come out swinging, saying it is "pathetic plagiarism" and shows a "staggering lack of imagination".