The Marketing Association has announced the return of its Brainy Breakfast event series for 2013, and there’s a new sponsor on board, with Ubiquity taking over from past sponsor Jericho.
Browsing: Brainy Breakfast
54 percent of Kiwi online shoppers now own a smartphone, according to PwC. And thanks to the search engines in their pockets they are likely to know things about your market before you do. This should put the mobile customer experience near the top of the to-do list for many companies and the MA’s September Brainy Breakfast, which, for the first time in several years will also be held in Wellington, focuses on five key mobile experience trends that will help get you up with the play.
Given YouTube’s current pervasiveness, it’s hard to believe it didn’t exist until February 2005. And back then, the expensive tools of the trade meant high-quality video was largely inaccessible to the hoi polloi. Now, recording technology is cheap and ubiquitous and broadband means consumption is rising rapidly. The seemingly insatiable desire for online video means it is a huge area of focus for brands and marketers and how to tap into some of the possibilities this exciting realm affords was the topic of discussion at the Marketing Association’s Brainy Breakfast last week.
In this edition of Michael Carney’s Marketing Week, how pollinators differ from influencers, social media’s skeleton is dug up, Sky future-proofs itself by looking at use-by dates for recorded content, short and sweet marketing snippets and an event for marketers hoping to prosper from the Rugby World Cup.
With more than a billion video views every day, 400 million monthly unique browsers and 24+ hours of video uploaded every minute, you’ve got to believe that YouTube is a major opportunity for advertisers. Certainly the 300 attendees that packed into the Crown Plaza early Tuesday morning for the Marketing Association’s Brainy Breakfast, exclusively sponsored by Jericho, thought so.
The Marketing Association presents its November Jericho Brainy Breakfast session: all about Twitter. Why is it so big? How do you use it effectively?
Microblogging is put under the microscope and three industry experts report back and answer your questions. Anthony Gardiner, media specialist at NZ Army, Andy Blood, executive …