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A ballsy billboard
Bonds is taking ‘The Boys’ to new heights, dangling them on a seven-story-high billboard in downtown Melbourne.
Browsing: Bonds
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Grab life by the balls
The classic, reasonably disturbing ad for Neat 3B Action Cream is a brilliant example of the power of anthropomorphism and it’s a firm favourite in the StopPress offices (second only to Auckland Glass). And Bonds has added to that body of work with its latest effort featuring two talking testicles.
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The Compendium: 9 October
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
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Bonds’ booty shakin’ takes out May Ad Impact Award—UPDATED
Showing good looking human specimens in their undies is a well-proven advertising strategy. Often it’s all a bit OTT, with ridiculous smell the fart acting and liberal photoshopping. But Bonds has kept it casual, upbeat and slightly self-aware with its latest campaign, leading to a win in the May round of the Colmar Brunton Ad Impact Award.