articles tagged 'Bob Hoffman'

From hate to contempt: Bob Hoffman's campaign against content and why he’s wrong (sort of)

  • Opinion
  • May 29, 2017
  • Konrad Kasiske
From hate to contempt: Bob Hoffman's campaign against content and why he’s wrong (sort of)

While the Ad Contrarian, Bob Hoffman, is often on the mark, Pead PR content director Konrad Kasiske reckons the blogger missteps by imploring the industry to "call content shit". To Kasiske, this is too broad and it overlooks the fact that Shakespearean sonnet should never be dumped in the same category as a cat's arse.

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The StopPress Podcast #1: Bob Hoffman, the Ad Contrarian

  • Podcast
  • September 1, 2016
  • Ben Fahy
The StopPress Podcast #1: Bob Hoffman, the Ad Contrarian

In the first of an irregular series of podcasts where we interview an assortment of highly creative, annoyingly successful and sometimes completely mad humans from across the marketing, media and advertising industries, we've set the bar pretty high: Bob Hoffman, AKA The Ad Contrarian.

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