The MA announces its board members, Andrew Reinholds gets the Cannes call-up, Hauraki adds a couple of comedians, Impact PR shacks up with House of Travel, Kiwi expat Tom Markham heads to New York, and Prodigy signs Samuel Bennetts.
The MPA has chosen its new board, with Tangible Media’s John Baker replacing Fairfax’s Lynley Belton as chair and ACP’s Paul Dykzeul replacing acting deputy chair Cathy Parker from Adrenalin. And the new heads have some big plans to breathe life into the sector—and, more specifically, promote the unique benefits of the medium to advertisers and eventually increase its share of the revenue pie.