articles tagged 'BNZ'

Ads of the week: 13 March

  • TVC of the week
  • March 13, 2018
  • StopPress Team
Ads of the week: 13 March

A round of applause for Spark, BNZ and Bags Not.

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The humans of BNZ: Colenso BBDO showcases the faces that make the bank

  • Advertising
  • August 28, 2017
  • Georgina Harris
The humans of BNZ: Colenso BBDO showcases the faces that make the bank

BNZ has launched its first major brand campaign in some time.

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BNZ announces new chief marketing officer

  • Movings/Shakings, brought to you by Marsden Inch
  • June 13, 2017
  • StopPress Team
BNZ announces new chief marketing officer

Jason Chan has been announced as the new chief marketing officer at BNZ.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
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We sit down for a chat with industry leaders to find out what they're up ...

Movings/Shakings: 17 March

  • Movings/Shakings, brought to you by Marsden Inch
  • March 17, 2017
  • StopPress Team
Movings/Shakings: 17 March

Industry happenings at BNZ, Canon New Zealand, Acumen Republic, Lily & Louis PR, Brandstand, the Caples Awards and Reel Factory.

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BNZ changes its relationship status with Colenso BBDO, Herbison departs

  • Advertising
  • December 6, 2016
  • StopPress Team
BNZ changes its relationship status with Colenso BBDO, Herbison departs

StopPress understands BNZ has ended its retainer agreement with Colenso BBDO. This does not impact the agency's standing as the lead creative agency on the account, but other agencies are hoping it will eventually. PLUS: BNZ still on a hunt for a replacement for Craig Herbison.

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voices

BNZ rolls out Android Pay with a baby, a puppy, rugby ball and jandals

  • Advertising
  • December 2, 2016
  • StopPress Team
BNZ rolls out Android Pay with a baby, a puppy, rugby ball and jandals

The Apple vs Android debate has hit the banks, as BNZ rolls out Android Pay with Krunch and Colenso BBDO in the wake of ANZ’s Apple Pay.

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BNZ embraces etymology to make a point about mortgages

  • Advertising
  • November 15, 2016
  • StopPress Team
BNZ embraces etymology to make a point about mortgages

When creating a marketing campaign, 'death' and 'pledge' are typically words to avoid, unless you want your customers to think you are locking them into something sinister. But BNZ and Colenso BBDO have purposefully pulled these unused words out of the hat to create a new meaning for mortgages across a technical campaign.

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Movings / Shakings: 4 July

  • Movings/Shakings, brought to you by Marsden Inch
  • July 4, 2016
  • StopPress Team
Movings / Shakings: 4 July

Industry happenings at TVNZ, Thrive, Designworks, Intelligent Ink, Data Insight, RNZ, BNZ, The Clemenger Group and the Herald.

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BNZ lets fans claim a piece of the Crusaders' home turf—UPDATED

  • Advertising
  • June 29, 2016
  • StopPress Team
BNZ lets fans claim a piece of the Crusaders' home turf—UPDATED

With sports teams, we often speak in the possessive, referring to "our team", "our win" or "our home turf" even though none of those things actually belong to us. Well, BNZ is looking to give the endless stream of possessive phrases some more meaning with a new campaign that allows New Zealanders to claim a piece of the Crusaders' turf for themselves.

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Horse's Mouth: Craig Herbison, BNZ

  • Horse's Mouth
  • November 13, 2015
Horse's Mouth: Craig Herbison, BNZ

After Craig Herbison was appointed as BNZ’s chief marketing officer in 2011, his first big act was to launch the new brand platform in the form of a polarising, existential teaser campaign that asked whether money was good or bad (answer: neither, it’s what you make of it that counts). Since then he’s made ‘Be Good with Money’ a central pillar of the business and around one year ago, he was promoted to director of retail banking and marketing. So, after saying goodbye to the Airpoints scheme and launching another confronting campaign about the perils of not planning ahead, are the marketing efforts paying dividends?

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BNZ gives mortgagors a dose of cold, hard (potential) reality

  • Advertising
  • September 29, 2015
  • Holly Bagge
BNZ gives mortgagors a dose of cold, hard (potential) reality

BNZ has released a depressingly confronting campaign called ‘Shred my mortgage’ via Colenso BBDO, which includes two TVCs of a man and woman in their twilight years who are still working laborious jobs to pay off their mortgages.

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Putting money on content marketing: how the main banks have embraced the tactic

  • Marketing
  • September 11, 2015
  • Holly Bagge
Putting money on content marketing: how the main banks have embraced the tactic

As has increasingly become clear, content marketing is an effective, progressive and less intrusive way of reaching an audience. The modern audience has less time for shouty or obvious tactics. We’ve grown smarter, wiser and more distracted with a myriad of content options to consume, particularly the millennial audience, which is spending less and less time in front of the television. While perhaps a few years ago it would have been hard to see it coming, banks have gotten very good at employing content marketing tactics, particularly when targeting a younger audience. We thought we’d take a look at a few examples from the main players.

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Culture club: the brands that backed Maori language week

  • Marketing
  • August 4, 2015
  • Elly Strang
Culture club: the brands that backed Maori language week

This year marked the 40th year of Māori Language Week, which celebrates New Zealand’s indigenous language. We look at the brands that got on board, as well as whether companies should be making more of an effort to be a part of it.

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Westpac promotes its Airpoints deal, BNZ backs the immediacy of cash

  • Loyalty
  • March 20, 2015
  • Holly Bagge
Westpac promotes its Airpoints deal, BNZ backs the immediacy of cash

Air New Zealand has announced it has dropped its long-time Airpoints partner BNZ to team up with Westpac, saying the partnership would result in better earn rates for customers and BNZ saying the relationship was no longer a good fit for the bank. So is the lure of 'free' travel enough to make customers switch?

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Kiwi brands experiment in six seconds of fun on Vine

  • Didge
  • October 30, 2014
  • Jessy Edwards
Kiwi brands experiment in six seconds of fun on Vine
(Image credit: Tamba.co.uk)

Since Vine launched in January 2013 it’s fair to say the six-second video app has taken off. According to Vine, every month now more than 100 million people watch Vines across the web. Owned by Twitter, the social media platform boasts 1 billion views or ‘loops’ of videos every day, with the majority of users being teens. The largest age group on Vine is 18 – 20 year olds. But are Kiwi brands slower on the uptake than our global counterparts?

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