articles tagged 'BNZ'

Movings/Shakings: 17 March

  • Movings/Shakings, brought to you by Marsden Inch
  • March 17, 2017
  • StopPress Team
Movings/Shakings: 17 March

Industry happenings at BNZ, Canon New Zealand, Acumen Republic, Lily & Louis PR, Brandstand, the Caples Awards and Reel Factory.

Read more
topics
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

BNZ embraces etymology to make a point about mortgages

  • Advertising
  • November 15, 2016
  • StopPress Team
BNZ embraces etymology to make a point about mortgages

When creating a marketing campaign, 'death' and 'pledge' are typically words to avoid, unless you want your customers to think you are locking them into something sinister. But BNZ and Colenso BBDO have purposefully pulled these unused words out of the hat to create a new meaning for mortgages across a technical campaign.

Read more

Movings / Shakings: 4 July

  • Movings/Shakings, brought to you by Marsden Inch
  • July 4, 2016
  • StopPress Team
Movings / Shakings: 4 July

Industry happenings at TVNZ, Thrive, Designworks, Intelligent Ink, Data Insight, RNZ, BNZ, The Clemenger Group and the Herald.

Read more

BNZ lets fans claim a piece of the Crusaders' home turf—UPDATED

  • Advertising
  • June 29, 2016
  • StopPress Team
BNZ lets fans claim a piece of the Crusaders' home turf—UPDATED

With sports teams, we often speak in the possessive, referring to "our team", "our win" or "our home turf" even though none of those things actually belong to us. Well, BNZ is looking to give the endless stream of possessive phrases some more meaning with a new campaign that allows New Zealanders to claim a piece of the Crusaders' turf for themselves.

Read more

Horse's Mouth: Craig Herbison, BNZ

  • Horse's Mouth
  • November 13, 2015
Horse's Mouth: Craig Herbison, BNZ

After Craig Herbison was appointed as BNZ’s chief marketing officer in 2011, his first big act was to launch the new brand platform in the form of a polarising, existential teaser campaign that asked whether money was good or bad (answer: neither, it’s what you make of it that counts). Since then he’s made ‘Be Good with Money’ a central pillar of the business and around one year ago, he was promoted to director of retail banking and marketing. So, after saying goodbye to the Airpoints scheme and launching another confronting campaign about the perils of not planning ahead, are the marketing efforts paying dividends?

Read more

Putting money on content marketing: how the main banks have embraced the tactic

  • Marketing
  • September 11, 2015
  • Holly Bagge
Putting money on content marketing: how the main banks have embraced the tactic

As has increasingly become clear, content marketing is an effective, progressive and less intrusive way of reaching an audience. The modern audience has less time for shouty or obvious tactics. We’ve grown smarter, wiser and more distracted with a myriad of content options to consume, particularly the millennial audience, which is spending less and less time in front of the television. While perhaps a few years ago it would have been hard to see it coming, banks have gotten very good at employing content marketing tactics, particularly when targeting a younger audience. We thought we’d take a look at a few examples from the main players.

Read more

Westpac promotes its Airpoints deal, BNZ backs the immediacy of cash

  • Loyalty
  • March 20, 2015
  • Holly Bagge
Westpac promotes its Airpoints deal, BNZ backs the immediacy of cash

Air New Zealand has announced it has dropped its long-time Airpoints partner BNZ to team up with Westpac, saying the partnership would result in better earn rates for customers and BNZ saying the relationship was no longer a good fit for the bank. So is the lure of 'free' travel enough to make customers switch?

Read more

Kiwi brands experiment in six seconds of fun on Vine

  • Didge
  • October 30, 2014
  • Jessy Edwards
Kiwi brands experiment in six seconds of fun on Vine
(Image credit: Tamba.co.uk)

Since Vine launched in January 2013 it’s fair to say the six-second video app has taken off. According to Vine, every month now more than 100 million people watch Vines across the web. Owned by Twitter, the social media platform boasts 1 billion views or ‘loops’ of videos every day, with the majority of users being teens. The largest age group on Vine is 18 – 20 year olds. But are Kiwi brands slower on the uptake than our global counterparts?

Read more

BNZ launches online forum, aims to start business conversations

  • Advertising
  • October 14, 2014
  • StopPress Team
BNZ launches online forum, aims to start business conversations

BNZ is getting involved in the world of forums by launching BNZ Community, a social hub "where New Zealanders can give, and get, guidance on all things banking and money-related". Coinciding with the start of Money Week, BNZ’s director of retail and marketing Craig Herbison says that BNZ Community will help make it easier for New Zealanders to talk about money and banking. BNZ Community has two main components: a forum where users can post a query, start up a conversation and search out the best answers to questions; and the separate ‘Good with Money’ blog, where BNZ's staff will be providing information on how customers can be smarter with their money.

Read more

Masterchef NZ falls on its spatula to make way for new shows, NZ on Air dishes out cash for next year's content—UPDATED

  • Media
  • October 10, 2014
  • StopPress Team
Masterchef NZ falls on its spatula to make way for new shows, NZ on Air dishes out cash for next year's content—UPDATED

After five successful seasons, TVNZ has decided to pull the plug on MasterChef NZ to focus on other multi-night formats, including new drama Filthy Rich and new DIY porn Our First Home. And while TVNZ basks in the soapy ratings sunlight of Home & Away and Shortland St, MediaWorks is looking to follow suit and is asking for submissions for its own multi-night soap.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit