Industry happenings at BNZ, Canon New Zealand, Acumen Republic, Lily & Louis PR, Brandstand, the Caples Awards and Reel Factory.
Marketing, advertising & media intelligence
StopPress understands BNZ has ended its retainer agreement with Colenso BBDO. This does not impact the agency's standing as the lead creative agency on the account, but other agencies are hoping it will eventually. PLUS: BNZ still on a hunt for a replacement for Craig Herbison.
The Apple vs Android debate has hit the banks, as BNZ rolls out Android Pay with Krunch and Colenso BBDO in the wake of ANZ’s Apple Pay.
When creating a marketing campaign, 'death' and 'pledge' are typically words to avoid, unless you want your customers to think you are locking them into something sinister. But BNZ and Colenso BBDO have purposefully pulled these unused words out of the hat to create a new meaning for mortgages across a technical campaign.
Industry happenings at TVNZ, Thrive, Designworks, Intelligent Ink, Data Insight, RNZ, BNZ, The Clemenger Group and the Herald.
With sports teams, we often speak in the possessive, referring to "our team", "our win" or "our home turf" even though none of those things actually belong to us. Well, BNZ is looking to give the endless stream of possessive phrases some more meaning with a new campaign that allows New Zealanders to claim a piece of the Crusaders' turf for themselves.
After Craig Herbison was appointed as BNZ’s chief marketing officer in 2011, his first big act was to launch the new brand platform in the form of a polarising, existential teaser campaign that asked whether money was good or bad (answer: neither, it’s what you make of it that counts). Since then he’s made ‘Be Good with Money’ a central pillar of the business and around one year ago, he was promoted to director of retail banking and marketing. So, after saying goodbye to the Airpoints scheme and launching another confronting campaign about the perils of not planning ahead, are the marketing efforts paying dividends?
BNZ has released a depressingly confronting campaign called ‘Shred my mortgage’ via Colenso BBDO, which includes two TVCs of a man and woman in their twilight years who are still working laborious jobs to pay off their mortgages.
As has increasingly become clear, content marketing is an effective, progressive and less intrusive way of reaching an audience. The modern audience has less time for shouty or obvious tactics. We’ve grown smarter, wiser and more distracted with a myriad of content options to consume, particularly the millennial audience, which is spending less and less time in front of the television. While perhaps a few years ago it would have been hard to see it coming, banks have gotten very good at employing content marketing tactics, particularly when targeting a younger audience. We thought we’d take a look at a few examples from the main players.
This year marked the 40th year of Māori Language Week, which celebrates New Zealand’s indigenous language. We look at the brands that got on board, as well as whether companies should be making more of an effort to be a part of it.
Air New Zealand has announced it has dropped its long-time Airpoints partner BNZ to team up with Westpac, saying the partnership would result in better earn rates for customers and BNZ saying the relationship was no longer a good fit for the bank. So is the lure of 'free' travel enough to make customers switch?
Since Vine launched in January 2013 it’s fair to say the six-second video app has taken off. According to Vine, every month now more than 100 million people watch Vines across the web. Owned by Twitter, the social media platform boasts 1 billion views or ‘loops’ of videos every day, with the majority of users being teens. The largest age group on Vine is 18 – 20 year olds. But are Kiwi brands slower on the uptake than our global counterparts?
BNZ is getting involved in the world of forums by launching BNZ Community, a social hub "where New Zealanders can give, and get, guidance on all things banking and money-related". Coinciding with the start of Money Week, BNZ’s director of retail and marketing Craig Herbison says that BNZ Community will help make it easier for New Zealanders to talk about money and banking. BNZ Community has two main components: a forum where users can post a query, start up a conversation and search out the best answers to questions; and the separate ‘Good with Money’ blog, where BNZ's staff will be providing information on how customers can be smarter with their money.
Masterchef NZ falls on its spatula to make way for new shows, NZ on Air dishes out cash for next year's content—UPDATED
After five successful seasons, TVNZ has decided to pull the plug on MasterChef NZ to focus on other multi-night formats, including new drama Filthy Rich and new DIY porn Our First Home. And while TVNZ basks in the soapy ratings sunlight of Home & Away and Shortland St, MediaWorks is looking to follow suit and is asking for submissions for its own multi-night soap.
Shredded money, a superhero of the environmental persuasion and netball-mad retailers get top marks this week.