articles tagged 'BMW'
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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
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Media consumption is changing. But by how much?
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The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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Merger Mania
All our stories on the nation's two failed mergers in one place
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Bauer Beyond the Page
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AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
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Brands unleash April Fools' Day trickery—UPDATED

  • Advertising
  • April 1, 2015
  • Holly Bagge
Brands unleash April Fools' Day trickery—UPDATED

Every year, brands tend to jump on special occasions with the enthusiasm of a cat attacking a red dot on a kitchen floor. And without fail this sees consumers inundated with promotional material related to Christmas, Easter, Valentine's Day and pretty much any other day that has even slight significance to someone. So, in what has come to be an annual tradition, here's a rundown of how various brands—including Google, Campbell Live, GrabOne and BMW—attempted to trick gullible consumers this year.

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BMW connects with Connected Drive

  • Didge
  • September 25, 2014
  • Vincent Heeringa
BMW connects with Connected Drive

While Google messes about with a self-driving car, BMW is bringing the digital world to the driver in its newly released Connected Drive system. Already available in many parts of the globe, the onboard internet and SOS service comes standard with all new beemers in New Zealand, with optional subscriber services such as a 24/7 concierge phone service and a series of apps for integrating the car with your phone and home computer. But, um, why? Many of the features, such as GPS navigation, phone, internet and digital radio are available on all smart phones. So are AA, tow trucks and ambulances. So why not just bluetooth your brick and flick on the hands free?

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0 to 60 in two billion seconds

  • PopPress
  • September 23, 2014
  • StopPress Team
0 to 60 in two billion seconds

"The average human goes from 0 to 60 in less than two billion seconds," says the narrator in the new BMW spot via Ogilvy's Gurgaon branch in India. And during the 44 seconds of the ad, this premise is visually represented through a series of photographs and short video clips showing the progression of a person moving from youth to old age in only a few seconds, and tying in perfectly to the 'Don't postpone joy' positioning of the new campaign.

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BMW pushes the boat out with bum-clenching M4 ad

  • Advertising
  • July 25, 2014
  • StopPress Team
BMW pushes the boat out with bum-clenching M4 ad

BMW Canada created a bit of online conjecture recently over a recent spot showing its new M4 skidding around a racetrack located on top of an aircraft carrier. Not surprisingly, given the distinct lack of racetrack-enabled aircraft carriers in the world, it was accused of being fake. But no-one seems to care whether it is or not, because it's been viewed nearly five million times online. And now New Zealanders are getting a taste of it for the local launch.

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The Greys Ave hat-trick: BMW Group shacks up with Rapp and Dynamo

  • Marketing
  • June 5, 2014
  • StopPress Team
The Greys Ave hat-trick: BMW Group shacks up with Rapp and Dynamo

After choosing DDB to take over from FCB as its creative agency late last year, BMW has completed its line-up, with Rapp taking over from Twenty as its CRM agency and Dynamo, which had been working with the company on a short-term contract, being appointed as the media partner.

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Elaborate folly: BMW's April Fools tradition

  • April Fools
  • April 2, 2014
  • Damien Venuto
Elaborate folly: BMW's April Fools tradition

Since the 1980s, BMW has been using the April Fools tradition as a canvas to showcase a series of imaginative, and somewhat insane, faux products in the hope of catching out gullible or unsuspecting consumers. And this year, DDB NZ decided to continue the frivolity by launching the BMW ZZZ Series cot, an egg-capsule contraption that simulates the noises and G-force of a road journey to encourage the little one lying inside to fall asleep.

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Movings|Shakings: 25 February

  • Movings/Shakings, brought to you by Marsden Inch
  • February 25, 2014
  • StopPress Team
Movings|Shakings: 25 February

The corporate wheel continues to turn this week at Foodstuffs, Tourism NZ, BMW, Pursuit PR, LiveSport, Ubiquity, Image Centre and the Vodafone Warriors.

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The Year in Review: Lucinda Sherborne

  • Year in Review brought to you by Marsden Inch
  • January 12, 2014
  • StopPress Team
The Year in Review: Lucinda Sherborne

In November, when Volkswagen and George Weston Foods departed DDB for Colenso BBDO, it seemed as though the Auckland-based agency was headed for a subdued Christmas party. But only a matter of weeks later, DDB managed to pull a pair of rabbits out of its hat by adding BMW and Speight's to the ledger. These two wins capped off an award-filled year, which saw the agency's planning director, Lucinda Sherborne, walk away with the Austrailia/New Zealand Planner of the Year Award at the Campaign Asia Agency of the Year Awards. And now it's over to her for some insights on a year of contrasts for the agency.

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DDB gets swiftly back in the automotive saddle with BMW win

  • Advertising
  • December 2, 2013
  • Ben Fahy
DDB gets swiftly back in the automotive saddle with BMW win

It hasn't been the best of years for DDB. But after parting company with longtime client VW recently, it didn't have to wait long to find a replacement and it will be starting next year on a good note with a different German car-maker—BMW—on its roster.

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