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Bentley’s unconscious design
A new app from UK luxury car brand Bentley lets drivers design their own vehicle according to their emotions. Well, kinda.
A new app from UK luxury car brand Bentley lets drivers design their own vehicle according to their emotions. Well, kinda.
Think of your typical Bentley driver and it’s not likely to conjure up images of tech savvy early adopters. But, like many of its competitors, the luxury car brand is integrating technology into its expensive rides—and also into its advertising.