Accenture Interactive’s Ben Morgan takes a look at how Kiwis are increasingly using their devices for everyday activities, and how organisations can keep up with the demand for content.
Marketing, advertising & media intelligence
articles tagged 'Ben Morgan'
'Organisations waste billions of dollars each year on customer loyalty programmes that don’t work' – Accenture research
Accenture's Ben Morgan argues that it's important to show loyalty to customers when it matters to them, rather than rely on loyalty programmes.