Browsing: Ben Goodale

Opinion
Anarchy in the New Zealand media landscape
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Amidst the sea of change sweeping over the media industry, the Commerce Commission has the temerity to stand like King Canute – doing its best to thwart the waves of progress by saying ‘no’ to mergers like this one, writes JustOne’s Ben Goodale.

News
The show must go online: Genesis and Kiwibank keep viewers’ eyes on the prize with sponsorship extensions
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TV shows are increasingly trying to keep the audience’s attention after broadcast—and, with much of the population seemingly unable to keep their eyes off their mobile devices for more than ten seconds, often during it. Sponsors associated with shows also want their share of the eyeballs. So, following on from Kiwibank’s attempt to increase audience engagement with its Block Out Live Bingo-style game for The Block NZ, Genesis Energy has added another string to MKR NZ’s bow with an online quiz called Guess the Ingredients.

News
CAANZ and .99 aim to show ‘invisible trolls’ that the proof is in the Effies pudding
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The trade blogs are renowned for snarky, often anonymous comments that call into question the motivations for campaigns or their claimed success. But as part of it drive to get more entries for the upcoming Effie awards, CAANZ and .99 are aiming to show that, due to the focus on real-life results rather than the shiny, new and enticing, a trophy in this awards programme will go a long way to silencing those critics.

News
Sweet and sour: .99 wins U20 FIFA World Cup account, but also confirms staff cuts
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StopPress understands that .99 has won the FIFA U20 World Cup account after a competitive pitch that involved what is thought to have been four agencies. But it isn’t all good news at the agency at the moment. It has also been confirmed that .99, like its fellow Clemenger-owned agency Colenso BBDO, is currently in the process of letting some staff members go. PLUS: TVNZ wins rights to broadcast 22 games during for the 2014 FIFA World Cup.

News
Kiwis tell power companies to stop the knockin’, Genesis listens
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Genesis Energy, the largest electricity and gas retailer in the country, announced yesterday that it would not be knocking on doors and offering switching sweeteners after a survey showed, lo and behold, that New Zealanders found the practice intrusive and annoying. So it’s launched a campaign via .99 and justONE that asks Kiwis to return the favour and go knocking on Genesis Energy’s door when they begin their search.

News
As media changes, are the ASA’s ad spend figures still relevant? Senior industry figures weigh in
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Although the release of last week’s ad spend figures by the ASA served to confirm trends that have been obvious for quite some time, a general consensus among those in the industry is that the figures don’t give an accurate reflection of changes that are occurring in the industry. Several senior industry figures share their thoughts on the structure of the annual ad spend report.

News
Tower assumes the role of a lighthouse keeper, promises to watch over Kiwis—UPDATED
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.99’s latest TV spot for Tower invokes the nautical metaphor of a lighthouse keeper to illustrate that the insurance giant is always looking out for its clients. Throughout the 45-second TVC, the bearded protagonist draws a parallel between lighthouse keepers and Tower, in the sense that both are “always on watch” and have wisdom on “how to avoid danger and how to put things right.” Updated with 2013 ad spend figures for insurance companies.

News
Leukaemia and Blood Cancer New Zealand breaks the silence
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In November last year, Leukaemia and Blood Cancer New Zealand (LBC) got 12 celebrities to silently stare at a camera as part of the ‘silent treatment’ campaign. And now, only three months later, that silence is being broken with the stories of Kiwis who have decided to shave for cure. The integrated campaign, once again developed by .99 and brought to life by Blockhead Visual Effects, aims to spread awareness for the annual ‘Shave Week’ appeal that runs from 17 to 23 March.

News
The Year in Review: Ben Goodale
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This year, the Clemenger Group made a significant addition to its offering by fusing .99 and direct/CRM/1-to-1 agency justONE. And with Ben Goodale taking the reins as managing director of a team of over 100 people, the move seems to have worked well thus far. In addition to shrinking New World’s merchandise and putting smiles on Kiwi faces everywhere, the collaboration also led the field in terms of nominations at the NZDM Awards. It thus comes as no surprise that Goodale was optimistic when it came to sharing his thoughts on a year fraught with change.

Opinion
Making it stick: Ben Goodale on Subway’s secret sauce
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Following on from Subway and justONE’s Grand Prix win at the NZDM Awards on Friday—the second grand prix the pair has won at the awards—here’s a column by Ben Goodale that featured in the November/December edition of NZ Marketing magazine about how Subway has used mobile technology to enhance both the customer experience and its own marketing.

News
Out with the old, in with the New Zealand Direct Marketing Awards
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The RSVP & Nexus Awards have been rewarding insight-driven marketing for 26 years, but after an industry-wide review headed up by Ben Goodale, managing director of justONE and chairman of the Marketing Association’s Agencies’ Council, there have been some big changes this year, with a whole new structure and a new name: the New Zealand Direct Marketing Awards.

News
Call me loyal: likely local lads mix it with the big boys in international awards—UPDATED
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justONE clients Farmers and Subway have respectively seen Farmers Club and the Subcard loyalty programme announced as finalists in the retail category of the prestigious Colloquy Loyalty Awards, which salute “the most transformative, customer-focused enterprise loyalty initiatives internationally”, with .99 and New World for its wine sale eDM the only other finalist in that category. And Fly Buys and Air New Zealand’s co-branded card is a finalist in the innovation in loyalty marketing.

News
.99 makes cuts after big account losses, as justONE shown the door at BNZ—UPDATED
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After BNZ’s parent bank NAB recently shoulder-tapped Clemenger Group and asked Colenso BBDO to hop into bed with BNZ, Westpac was pushed out onto the floor and swiftly put its account up for pitch. At present, the Clemenger-owned .99, which recently had to show around 15 staff the door after the loss of Air New Zealand and Vodafone to DraftFCB, is Westpac’s retail agency but this new regional alignment and other agency changes for BNZ means it might be pretty tough to keep it that way. 

News
DDB takes out local agency derby, justONE and OMD take category wins
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Success is fairly subjective in adland. Depending on who you’re talking to, it can be about the cash earned, growth rates achieved, accounts gained or creative plaudits won. And while DDB Group hasn’t quite had the run of things when it comes to awards of late, its “exceptional” business performance over the past year was enough to win it the 2012 Fairfax AdMedia Supreme Agency of the Year last night at the Imperial Lane Bar & Restaurant, adding to the agency of the year titles it has recently been awarded by the NBR, Campaign Brief and Campaign Asia Pacific. DraftFCB was a close runner-up, justONE won specialist agency of the year and OMD took the media title. 

Opinion
The Year in Review: Ben Goodale
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As Warner Music’s Eric Morse said at the Marketing Today conference, the growth of the web is now letting brands and agencies target individuals, not just markets. And justONE’s Ben Goodale has been trying to ride that 1-to-1 wave in 2011. Here’s his take on the year that was. 

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